--- title: Kargo Blog | Alena Morris description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Alena Morris ![Picture of Alena Morris](https://blog.kargo.com/hubfs/alena-headshot.png) #### All Posts from Alena Morris [![](https://blog.kargo.com/hubfs/Final%20(1)-1.png)](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities) ##### [Performance, Speed, and Trust - Imagine the Possibilities](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on May 15, 2026 There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes. [Continue Reading](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities) [![](https://blog.kargo.com/hubfs/Why%20Brands%20Miss%20the%20Moment%20on%20Social%20Blog3.png)](https://blog.kargo.com/why-brands-miss-the-moment-on-social) ##### [Why Brands Miss the Moment on Social](https://blog.kargo.com/why-brands-miss-the-moment-on-social) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on April 13, 2026 Originally featured in Advertising Week [Continue Reading](https://blog.kargo.com/why-brands-miss-the-moment-on-social) [![](https://blog.kargo.com/hubfs/Social_Value%20of%20the%20Open%20Web%20Blog.png)](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers) ##### [Want Quality Outcomes? The Open Web Delivers](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on March 25, 2026 AI Search Reduces Open Web Impressions, But Increases Attentional Value [Continue Reading](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers) [![](https://blog.kargo.com/hubfs/0009-Q126%20Social_Byline%20-%20Alena%20Morris%20in%20ANA%20on%20agentic%20to%20improve%20programmatic.png)](https://blog.kargo.com/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic) ##### [5 Things Brands Can Do with Agentic AI to Improve Programmatic](https://blog.kargo.com/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on February 3, 2026 Originally featured in ANA [Continue Reading](https://blog.kargo.com/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic) [![](https://blog.kargo.com/hubfs/Blog%20Post%20Template%20copy%203.png)](https://blog.kargo.com/three-things-brands-need-for-ctv-to-flourish-in-2026) ##### [Three Things Brands Need for CTV to Flourish in 2026](https://blog.kargo.com/three-things-brands-need-for-ctv-to-flourish-in-2026) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on November 18, 2025 Originally featured on Streaming Media [Continue Reading](https://blog.kargo.com/three-things-brands-need-for-ctv-to-flourish-in-2026) - [PREVIOUS](https://blog.kargo.com/author/alena-morris/page/0) - [NEXT](https://blog.kargo.com/author/alena-morris/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. 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