--- title: Kargo Blog | Bailey Moore description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Bailey Moore ![Picture of Bailey Moore](https://blog.kargo.com/hubfs/Bailey_headshot.jpg) #### All Posts from Bailey Moore [![](https://blog.kargo.com/hubfs/Final%20(2).png)](https://blog.kargo.com/how-metas-value-tools-help-finish-q4-strong) ##### [Make Every Dollar Count: How Meta’s Value Tools Help Finish Q4 Strong](https://blog.kargo.com/how-metas-value-tools-help-finish-q4-strong) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on December 2, 2025 The final month of Q4 is when good campaigns need to become great ones, and this year advertisers have more tools than ever to focus on what delivers true business value. Meta’s Value... [Continue Reading](https://blog.kargo.com/how-metas-value-tools-help-finish-q4-strong) [![](https://blog.kargo.com/hubfs/Final%20(1).png)](https://blog.kargo.com/solving-creative-fatigue-with-innovation-that-actually-works) ##### [Solving Social Creative Fatigue with Innovation That Actually Works](https://blog.kargo.com/solving-creative-fatigue-with-innovation-that-actually-works) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on October 29, 2025 Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under... [Continue Reading](https://blog.kargo.com/solving-creative-fatigue-with-innovation-that-actually-works) [![](https://blog.kargo.com/hubfs/0636-Q225%20Social%20Asset%20-%20Byline%20Smart%20Ad%20Spending%20Strategies%20In%20a%20Downturn_RR.png)](https://blog.kargo.com/smart-ad-spending-strategies-amid-uncertainty) ##### [Smart ad spending strategies amid uncertainty](https://blog.kargo.com/smart-ad-spending-strategies-amid-uncertainty) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on June 12, 2025 As Featured On The Current [Continue Reading](https://blog.kargo.com/smart-ad-spending-strategies-amid-uncertainty) [![](https://blog.kargo.com/hubfs/Featured%20Image.png)](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands) ##### [Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on May 9, 2024 It’s no secret: the digital advertising space is fast-paced and constantly evolving. To survive, brands need to be nimble and willing to take bold actions to capture attention. One... [Continue Reading](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands) [![](https://blog.kargo.com/hubfs/Artboard%202%20(1).jpg)](https://blog.kargo.com/maximize-your-media-spend-to-sleigh-the-holidays) ##### [Maximize Your Media Spend to SLEIGH THE HOLIDAYS](https://blog.kargo.com/maximize-your-media-spend-to-sleigh-the-holidays) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on November 15, 2023 Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,... [Continue Reading](https://blog.kargo.com/maximize-your-media-spend-to-sleigh-the-holidays) [![](https://blog.kargo.com/hubfs/Image%20for%20blog%20(2).png)](https://blog.kargo.com/snapchat-kargo-commerce-a-dynamic-duo-for-your-brand) ##### [Snapchat + Kargo Commerce: A Dynamic Duo for your Brand](https://blog.kargo.com/snapchat-kargo-commerce-a-dynamic-duo-for-your-brand) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on July 25, 2023 Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and... [Continue Reading](https://blog.kargo.com/snapchat-kargo-commerce-a-dynamic-duo-for-your-brand) [![](https://blog.kargo.com/hubfs/3905-Q223_Blog%20Sized%20Image.png)](https://blog.kargo.com/getting-most-out-advantage-shopping-campaigns) ##### [Getting the Most Out of Your Advantage+ Shopping Campaigns](https://blog.kargo.com/getting-most-out-advantage-shopping-campaigns) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on May 1, 2023 Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign... [Continue Reading](https://blog.kargo.com/getting-most-out-advantage-shopping-campaigns) - [PREVIOUS](https://blog.kargo.com/author/bailey-moran/page/0) - [NEXT](https://blog.kargo.com/author/bailey-moran/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -