--- title: Kargo Blog | Billie Hirsh description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - 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Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Billie Hirsh ![Picture of Billie Hirsh](https://blog.kargo.com/hubfs/Image%20from%20iOS%20(4).jpeg) #### All Posts from Billie Hirsh [![](https://blog.kargo.com/hubfs/0272-Q224%20Billie%20Byline%20in%20ANA_%20Womens%20Sports%20LI_AJ.png)](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising) ##### [Women’s Sports Can Launch the Next Era in CTV Advertising](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on June 3, 2024 Originally featured on ANA [Continue Reading](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising) [![](https://blog.kargo.com/hubfs/linkedin%20R4.png)](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) ##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021 As Featured On WOMENinRETAIL [Continue Reading](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) [![](https://blog.kargo.com/hubfs/169cookie-1-1170x600.jpeg)](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) ##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021 As Featured On Advertising Week In Partnership With Upwave [Continue Reading](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) [![](https://blog.kargo.com/hubfs/s3-news-tmp-637022-mobile--2x1--940.png)](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less) ##### [How To Make Mobile Creative Work In Six Seconds Or Less](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on July 19, 2021 As Featured On The Drum [Continue Reading](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less) [![](https://blog.kargo.com/hubfs/NCAA_LinkedIn_Twitter%20Banner%20copy.png)](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right) ##### [Small Sites Got NCAA Women’s Basketball News Right](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on May 10, 2021 The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings... 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