--- title: Kargo Blog | Brittany Spicer description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Brittany Spicer ![Picture of Brittany Spicer](https://blog.kargo.com/hubfs/bobo.jpeg) #### All Posts from Brittany Spicer [![](https://blog.kargo.com/hubfs/1076-Q325%20Creative%20AI%20Blog%20(1).png)](https://blog.kargo.com/ai-and-creative-redefine-ad-performance-with-humans-at-the-helm) ##### [AI and Creative Redefine Ad Performance With Humans At the Helm](https://blog.kargo.com/ai-and-creative-redefine-ad-performance-with-humans-at-the-helm) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on September 8, 2025 As Featured On Advertising Week [Continue Reading](https://blog.kargo.com/ai-and-creative-redefine-ad-performance-with-humans-at-the-helm) [![](https://blog.kargo.com/hubfs/0399-Q224%20Olympics%20TV%20Tech%20Byline%20Graphic%20and%20Social%20Post_0399-Q224_Post%20copy.png)](https://blog.kargo.com/the-olympics-is-personalized) ##### [The Olympics Is Personal(ized)](https://blog.kargo.com/the-olympics-is-personalized) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on June 4, 2024 Originally featured on tvtech [Continue Reading](https://blog.kargo.com/the-olympics-is-personalized) [![](https://blog.kargo.com/hubfs/LI_BSPICE_LG%20Glass%20ByLine%20for%20ANA%20Social%20Asset_R2_V2_JG%20(3).jpg)](https://blog.kargo.com/how-advertisers-can-win-with-direct-to-glass-experiences) ##### [How Advertisers Can Win with Direct-to-Glass Experiences](https://blog.kargo.com/how-advertisers-can-win-with-direct-to-glass-experiences) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on October 27, 2023 Originally featured on ANA [Continue Reading](https://blog.kargo.com/how-advertisers-can-win-with-direct-to-glass-experiences) [![](https://blog.kargo.com/hubfs/3318-Q422_BSpice%20ANA%20Byline%20Social%20Assets_LI%20V2_10.24.jpg)](https://blog.kargo.com/3-ways-make-creative-work-better-todays-economic-climate) ##### [3 Ways to Make Creative Work Better in Today’s Economic Climate](https://blog.kargo.com/3-ways-make-creative-work-better-todays-economic-climate) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on October 24, 2022 As featured on ANA People are exposed to about10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant.... [Continue Reading](https://blog.kargo.com/3-ways-make-creative-work-better-todays-economic-climate) [![](https://blog.kargo.com/hubfs/2175-Q21_linkedin_4.19_AS_R1.jpg)](https://blog.kargo.com/success-by-design) ##### [Success by Design](https://blog.kargo.com/success-by-design) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on April 26, 2021 Design is everywhere in our lives, both as something seen and something experienced. The seeing is easy—the clothing you wear, the art on your walls, the furniture in your WFH office. The... [Continue Reading](https://blog.kargo.com/success-by-design) - [PREVIOUS](https://blog.kargo.com/author/brittany-spicer/page/0) - [NEXT](https://blog.kargo.com/author/brittany-spicer/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -