--- title: Kargo Blog | David Jacobowitz description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## David Jacobowitz #### All Posts from David Jacobowitz [![](https://blog.kargo.com/hubfs/Final-2.png)](https://blog.kargo.com/cyber-season-isnt-a-sprint-its-a-marathon) ##### [Cyber Season isn’t a sprint, it’s a marathon](https://blog.kargo.com/cyber-season-isnt-a-sprint-its-a-marathon) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on November 10, 2025 Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve... [Continue Reading](https://blog.kargo.com/cyber-season-isnt-a-sprint-its-a-marathon) [![](https://blog.kargo.com/hubfs/Omnichannel-social_Blog-LinkedIn.png)](https://blog.kargo.com/the-bridge-between-digital-physical-why-omni-channel-is-no-longer-optional) ##### [The Bridge Between Digital & Physical: Why Omni-Channel is No Longer Optional](https://blog.kargo.com/the-bridge-between-digital-physical-why-omni-channel-is-no-longer-optional) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on September 24, 2025 If you’ve been in marketing long enough, you’ve probably seen the pendulum swing. [Continue Reading](https://blog.kargo.com/the-bridge-between-digital-physical-why-omni-channel-is-no-longer-optional) [![](https://blog.kargo.com/hubfs/Blog%20(2).png)](https://blog.kargo.com/missed-metas-performance-marketing-summit-heres-all-you-need-to-know) ##### [Missed Meta’s Performance Marketing Summit? Here’s All You Need to Know](https://blog.kargo.com/missed-metas-performance-marketing-summit-heres-all-you-need-to-know) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on June 18, 2025 In June, Meta gathered elite performance marketers from across the country to share their bold vision for the future of digital advertising. [Continue Reading](https://blog.kargo.com/missed-metas-performance-marketing-summit-heres-all-you-need-to-know) [![](https://blog.kargo.com/hubfs/Blog%20(1)-1.png)](https://blog.kargo.com/consumers-are-spending-smarter-inflation-tariffs-the-media-impact) ##### [Consumers Are Spending Smarter: Inflation, Tariffs & The Media Impact](https://blog.kargo.com/consumers-are-spending-smarter-inflation-tariffs-the-media-impact) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on April 15, 2025 As of March 2025, there has been non-stop conversation around tariffs, including up to 25% on all goods from Canada and Mexico, as well as a 10% tariff on all Chinese imports. Coupled with... [Continue Reading](https://blog.kargo.com/consumers-are-spending-smarter-inflation-tariffs-the-media-impact) [![](https://blog.kargo.com/hubfs/0273-Q125%20PLV%20Blog.png)](https://blog.kargo.com/maximum-shoppabilityproduct-level-video) ##### [Maximum Shoppability:Product-Level Video](https://blog.kargo.com/maximum-shoppabilityproduct-level-video) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on March 6, 2025 It’s no secret that consumers are actively on and primed for a continued shopping spree even after the holiday season. Browsing feeds, scrolling through stories—everyone’s continuously... [Continue Reading](https://blog.kargo.com/maximum-shoppabilityproduct-level-video) [![](https://blog.kargo.com/hubfs/KargoxMeta_1200x628%20(1).png)](https://blog.kargo.com/the-meta-advantage-this-holiday) ##### [The Meta Advantage this Holiday](https://blog.kargo.com/the-meta-advantage-this-holiday) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on September 30, 2024 With Summer in the rear view mirror, preparations for the upcoming holiday season should be in full swing. Here are insights to help you navigate and hopefully reap the rewards of these... [Continue Reading](https://blog.kargo.com/the-meta-advantage-this-holiday) - [PREVIOUS](https://blog.kargo.com/author/david-jacobowitz/page/0) - [NEXT](https://blog.kargo.com/author/david-jacobowitz/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. 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