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Ed Romaine

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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Ed Romaine on June 15, 2017

To put things into perspective, let’s remember that radio was the most important medium in 1951, representing a $210 million dollar business compared to mere 12.3 million for TV.

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WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

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