---
title: Kargo Blog | Eric Hoffert
description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news,  important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.
---

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- [Marketers](https://kargo.com/marketers)
- [Publishers](https://kargo.com/publishers)
- [Creative](https://kargo.com/marketing-showcase) 
    - [Gallery](https://kargo.com/marketing-showcase)
    - [Creative Composer](https://composer-demo.kargo.com/)
    - [Ad Specs](https://kargo.com/specs)
    - [Native Ad Specs](https://kargo.com/native-ad-specs-gate)
    - [Case Studies](https://kargo.com/case-studies-main)
- Programmatic Activation 
    - [Curated Packages](https://kargo.com/curated-packages)
    - [Kargo PMP Troublshooting](https://kargo.com/dsp)
    - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides)
- [About](https://kargo.com/about) 
    - [About Kargo](https://kargo.com/about)
    - [In The News](https://kargo.com/news)
    - [Careers](https://kargo.com/careers)
    - [Research & Insights](https://kargo.com/knowledge-hub)
    - [Blog](https://blog.kargo.com/)
- [Contact Us](https://kargo.com/contact-us)

# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Eric Hoffert

![Picture of Eric Hoffert](https://blog.kargo.com/hubfs/eric%20h.jpeg)

#### All Posts from Eric Hoffert

[![](https://blog.kargo.com/hubfs/Blog%20Image-1.png)](https://blog.kargo.com/sailing-the-seven-cs-of-ctv-2.0)

##### [Sailing the Seven “Cs” of CTV 2.0](https://blog.kargo.com/sailing-the-seven-cs-of-ctv-2.0)

 By [Eric Hoffert](https://blog.kargo.com/author/eric-hoffert) on March 4, 2025

Originally featured on Streaming Media

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