--- title: Kargo Blog | Kargo Insider description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Kargo Insider ![Picture of Kargo Insider](https://blog.kargo.com/hubfs/bw%20kargo.png) #### All Posts from Kargo Insider [![](https://blog.kargo.com/hubfs/3400-Q422_LI.jpg)](https://blog.kargo.com/meet-kargo-newest-executives-jeannine-shao-collins-matt-novick) ##### [Meet Kargo’s Newest Executives: Jeannine Shao Collins & Matt Novick](https://blog.kargo.com/meet-kargo-newest-executives-jeannine-shao-collins-matt-novick) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on November 29, 2022 The Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary... [Continue Reading](https://blog.kargo.com/meet-kargo-newest-executives-jeannine-shao-collins-matt-novick) [![](https://blog.kargo.com/hubfs/2693-Q122_Heidi%20Gray%20CHRO%20announcement%20social%20assets_linkedin.jpg)](https://blog.kargo.com/meet-kargos-chief-people-officer-heidi-gray) ##### [Meet Kargo’s Chief People Officer: Heidi Gray](https://blog.kargo.com/meet-kargos-chief-people-officer-heidi-gray) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on April 12, 2022 We are excited to welcome Heidi Gray to the team as Chief People Officer. As a visionary leader, Heidi brings a fresh perspective to culture and engagement, talent management, learning and... [Continue Reading](https://blog.kargo.com/meet-kargos-chief-people-officer-heidi-gray) [![](https://blog.kargo.com/hubfs/2226-Q21-M-IDFA%20Blog%20Image%20-%20LinkedIn.jpg)](https://blog.kargo.com/idfa-blog) ##### [Apple's Silent Change To IDFA And What It Means For Advertisers](https://blog.kargo.com/idfa-blog) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 15, 2021 For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not... [Continue Reading](https://blog.kargo.com/idfa-blog) [![](https://blog.kargo.com/hubfs/linkedin.jpg)](https://blog.kargo.com/converging-online-and-offline-marketing) ##### [Converging Online and Offline Marketing](https://blog.kargo.com/converging-online-and-offline-marketing) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on April 1, 2021 If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper... [Continue Reading](https://blog.kargo.com/converging-online-and-offline-marketing) [![](https://blog.kargo.com/hubfs/1612826492177.jpeg)](https://blog.kargo.com/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth) ##### [Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth](https://blog.kargo.com/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on February 8, 2021 We are excited to welcome Neill Pitt as the Sales Director for Australia and New Zealand. Reporting out of the Sydney office, Neill will lead the region’s sales strategy and manage the... [Continue Reading](https://blog.kargo.com/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth) [![](https://blog.kargo.com/hubfs/1611839444707.jpeg)](https://blog.kargo.com/young-gun-kargo-nsw-sales-manager-eliza-banks) ##### [AdNews 'Young Guns' Spotlight: Eliza Banks, NSW Sales Manager](https://blog.kargo.com/young-gun-kargo-nsw-sales-manager-eliza-banks) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on January 28, 2021 As Seen On AdNews [Continue Reading](https://blog.kargo.com/young-gun-kargo-nsw-sales-manager-eliza-banks) [![](https://blog.kargo.com/hubfs/notification.png)](https://blog.kargo.com/the-dissolution-of-idfa) ##### [The Dissolution of IDFA](https://blog.kargo.com/the-dissolution-of-idfa) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on January 27, 2021 With the release of iOS14, Apple has stated that IDFA will no longer be auto-enabled on devices for each app. IDFA is the device level identifier with which advertisers target, track and... [Continue Reading](https://blog.kargo.com/the-dissolution-of-idfa) [![](https://blog.kargo.com/hubfs/Embed.png)](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) ##### [NEW REPORT: Social Embed Q3 2020 Data & Insights](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 10, 2020 Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our... [Continue Reading](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) [![](https://blog.kargo.com/hubfs/HK%20AW%202020.jpg)](https://blog.kargo.com/aw2020-one-on-one-with-harry-kargman) ##### [AW2020: One-on-One with Harry Kargman](https://blog.kargo.com/aw2020-one-on-one-with-harry-kargman) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on September 29, 2020 Excited to be back at Advertising Week this year! To kick things off, Harry caught up with our dear friend Matt Scheckner to discuss the challenges & learnings resulting from marketing &... [Continue Reading](https://blog.kargo.com/aw2020-one-on-one-with-harry-kargman) [![](https://blog.kargo.com/hubfs/FastFood_Instagram_speakers%20(1).jpg)](https://blog.kargo.com/fast-food-on-demand-qsrs-quick-change-pandemic-response) ##### [Fast Food On Demand: QSR's Quick-Change Pandemic Response](https://blog.kargo.com/fast-food-on-demand-qsrs-quick-change-pandemic-response) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 20, 2020 Brand Leaders from Burger King, El Pollo Loco, Jack in The Box and Pizza Hut Share Their Plans [Continue Reading](https://blog.kargo.com/fast-food-on-demand-qsrs-quick-change-pandemic-response) - [PREVIOUS](https://blog.kargo.com/author/kargo-insider/page/0) - [NEXT](https://blog.kargo.com/author/kargo-insider/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -