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CPG Marketers Forge A New (and Better) Path
By Kargo Insider on August 20, 2020

Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.

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Learnings and Insights From The In-House Media Movement
By Kargo Insider on August 18, 2020

One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...

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Kargo's Socially Distant Media Industry Mother's Day Roast
By Kargo Insider on May 19, 2020

Our Socially Distant Media Industry's Mother's Day Roast was a success, with over $20,000 raised & 500 meals delivered to the doctors & nurses who were spending their Mother's Day on the...

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AdExchanger PODCAST: Social Distancing With Friends
By Kargo Insider on April 17, 2020

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'Doing Well by Doing Good' in Partnership with the Ad Council
By Kargo Insider on December 9, 2019

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Kargo Prepares for Privacy Laws with First CRO and a New Ad Format
By Kargo Insider on December 4, 2019

Full article can be seen on Business Insider

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TECHSPLAINING
By Kargo Insider on June 29, 2017

You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...

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Think Small: Smarter Video Practices for Smartphones
By Kargo Insider on June 15, 2017

A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in the...

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THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By Kargo Insider on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...

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