---
title: Kargo Blog | Kargo Insider (2)
description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (2)"
---
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- [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides)
- [About](https://kargo.com/about)
- [About Kargo](https://kargo.com/about)
- [In The News](https://kargo.com/news)
- [Careers](https://kargo.com/careers)
- [Research & Insights](https://kargo.com/knowledge-hub)
- [Blog](https://blog.kargo.com/)
- [Contact Us](https://kargo.com/contact-us)
# The Story Behind: Runway
[Continue Reading](https://blog.kargo.com/story-behind-runway)
# The Story Behind: AT&T’s ‘It Can Wait’ Campaign
[Continue Reading](https://blog.kargo.com/att-itcanwait)
# A Brighter Branding Idea: Kargo Lighthouse
[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)
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## Kargo Insider
#### All Posts from Kargo Insider
[](https://blog.kargo.com/stocking-the-cabinet)
##### [CPG Marketers Forge A New (and Better) Path](https://blog.kargo.com/stocking-the-cabinet)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 20, 2020
Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.
[Continue Reading](https://blog.kargo.com/stocking-the-cabinet)
[](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement)
##### [Learnings and Insights From The In-House Media Movement](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 18, 2020
One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...
[Continue Reading](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement)
[](https://blog.kargo.com/kargos-socially-distant-media-industrys-mothers-day-roast)
##### [Kargo's Socially Distant Media Industry Mother's Day Roast](https://blog.kargo.com/kargos-socially-distant-media-industrys-mothers-day-roast)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on May 19, 2020
Our Socially Distant Media Industry's Mother's Day Roast was a success, with over $20,000 raised & 500 meals delivered to the doctors & nurses who were spending their Mother's Day on the...
[Continue Reading](https://blog.kargo.com/kargos-socially-distant-media-industrys-mothers-day-roast)
[](https://blog.kargo.com/social-distancing-with-friends-kargo-ceo-harry-kargman)
##### [AdExchanger PODCAST: Social Distancing With Friends](https://blog.kargo.com/social-distancing-with-friends-kargo-ceo-harry-kargman)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on April 17, 2020
[Continue Reading](https://blog.kargo.com/social-distancing-with-friends-kargo-ceo-harry-kargman)
[](https://blog.kargo.com/kargo-kares)
##### ['Doing Well by Doing Good' in Partnership with the Ad Council](https://blog.kargo.com/kargo-kares)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 9, 2019
[Continue Reading](https://blog.kargo.com/kargo-kares)
[](https://blog.kargo.com/business-insider)
##### [Kargo Prepares for Privacy Laws with First CRO and a New Ad Format](https://blog.kargo.com/business-insider)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 4, 2019
Full article can be seen on Business Insider
[Continue Reading](https://blog.kargo.com/business-insider)
[](https://blog.kargo.com/techsplaining)
##### [TECHSPLAINING](https://blog.kargo.com/techsplaining)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 29, 2017
You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...
[Continue Reading](https://blog.kargo.com/techsplaining)
[](https://blog.kargo.com/think-small-smarter-video-practices-for-smartphones)
##### [Think Small: Smarter Video Practices for Smartphones](https://blog.kargo.com/think-small-smarter-video-practices-for-smartphones)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 15, 2017
A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in the...
[Continue Reading](https://blog.kargo.com/think-small-smarter-video-practices-for-smartphones)
[](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)
##### [THE FAKE NEWS ERA IS NOW AFFECTING BRANDS](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on March 29, 2017
On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...
[Continue Reading](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)
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