---
title: Kargo Blog | Kyle Green
description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news,  important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.
---

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- [Marketers](https://kargo.com/marketers)
- [Publishers](https://kargo.com/publishers)
- [Creative](https://kargo.com/marketing-showcase) 
    - [Gallery](https://kargo.com/marketing-showcase)
    - [Creative Composer](https://composer-demo.kargo.com/)
    - [Ad Specs](https://kargo.com/specs)
    - [Native Ad Specs](https://kargo.com/native-ad-specs-gate)
    - [Case Studies](https://kargo.com/case-studies-main)
- Programmatic Activation 
    - [Curated Packages](https://kargo.com/curated-packages)
    - [Kargo PMP Troublshooting](https://kargo.com/dsp)
    - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides)
- [About](https://kargo.com/about) 
    - [About Kargo](https://kargo.com/about)
    - [In The News](https://kargo.com/news)
    - [Careers](https://kargo.com/careers)
    - [Research & Insights](https://kargo.com/knowledge-hub)
    - [Blog](https://blog.kargo.com/)
- [Contact Us](https://kargo.com/contact-us)

# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Kyle Green

<https://www.linkedin.com/in/kyle-green-5297ba16/>

![Picture of Kyle Green](https://blog.kargo.com/hubfs/1618522677756.jpeg)

#### All Posts from Kyle Green

[![](https://blog.kargo.com/hubfs/3467-Q422_Mike%20Byline%20Social%20Assets_Blog.png)](https://blog.kargo.com/how-to-make-retail-brand-campaigns-work-harder-tight-market)

##### [How to Make Retail Brand Campaigns Work Harder in a Tight Market](https://blog.kargo.com/how-to-make-retail-brand-campaigns-work-harder-tight-market)

 By [Kyle Green](https://blog.kargo.com/author/kyle-green) on March 22, 2023

Originally featured on ANA

[Continue Reading](https://blog.kargo.com/how-to-make-retail-brand-campaigns-work-harder-tight-market)

[![](https://blog.kargo.com/hubfs/LI%20(6).png)](https://blog.kargo.com/how-to-make-tiktok-video-creative-work-harder)

##### [How to Make TikTok Video Creative Work Harder](https://blog.kargo.com/how-to-make-tiktok-video-creative-work-harder)

 By [Kyle Green](https://blog.kargo.com/author/kyle-green) on January 9, 2023

Originally featured in Luxury Daily

[Continue Reading](https://blog.kargo.com/how-to-make-tiktok-video-creative-work-harder)

[![](https://blog.kargo.com/hubfs/3111-Q322_Mike%20Byline_Linkedin_V2%20copy.jpg)](https://blog.kargo.com/new-brand-priorities-digital-advertising)

##### [The New Brand Priorities in Digital Advertising](https://blog.kargo.com/new-brand-priorities-digital-advertising)

 By [Kyle Green](https://blog.kargo.com/author/kyle-green) on August 30, 2022

As featured in What's New in Publishing

[Continue Reading](https://blog.kargo.com/new-brand-priorities-digital-advertising)

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