---
title: Kargo Blog | Michael Shaughnessy (2)
description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news,  important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (2)"
---

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- [Marketers](https://kargo.com/marketers)
- [Publishers](https://kargo.com/publishers)
- [Creative](https://kargo.com/marketing-showcase) 
    - [Gallery](https://kargo.com/marketing-showcase)
    - [Creative Composer](https://composer-demo.kargo.com/)
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    - [Native Ad Specs](https://kargo.com/native-ad-specs-gate)
    - [Case Studies](https://kargo.com/case-studies-main)
- Programmatic Activation 
    - [Curated Packages](https://kargo.com/curated-packages)
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# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Michael Shaughnessy

<https://www.linkedin.com/in/michael-shaughnessy-profile/>

![Picture of Michael Shaughnessy](https://blog.kargo.com/hubfs/image%20(4)-1.png)

#### All Posts from Michael Shaughnessy

[![](https://blog.kargo.com/hubfs/Mike%20S%20-%20Pubs.jpg)](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)

##### [Publishers Are Taking a Bite of the $161 Billion Local Ad Market](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)

 By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 15, 2021

As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...

[Continue Reading](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)

[![](https://blog.kargo.com/hubfs/1607540046604.jpeg)](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)

##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)

 By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020

[Continue Reading](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)

[![](https://blog.kargo.com/hubfs/1607100918197.jpeg)](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)

##### [Governments want Google and Facebook to pay in dollars. They should pay in data.](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)

 By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 4, 2020

As featured on Whats New In Publishing

[Continue Reading](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)

[![](https://blog.kargo.com/hubfs/ClickZ%20Feature_ClickZ_Insta_v2%20(2).jpg)](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques)

##### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques)

 By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020

As featured on ClickZ

[Continue Reading](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques)

[![](https://blog.kargo.com/hubfs/Mike%20S%20SPO.jpg)](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation)

##### [The Next Phase In SPO Is Based On Value Creation](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation)

 By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on July 15, 2020

As seen on AdExchanger

[Continue Reading](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation)

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