Kargo Blog | Michael Shaughnessy (2)

All Posts from Michael Shaughnessy

Publishers Are Taking a Bite of the $161 Billion Local Ad Market

By Michael Shaughnessy on January 15, 2021

As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...

an interview with CafeMedia

By Michael Shaughnessy on December 9, 2020

Governments want Google and Facebook to pay in dollars. They should pay in data.

By Michael Shaughnessy on December 4, 2020

As featured on Whats New In Publishing

To thrive without cookies, brands must adopt more nuanced blocking techniques

By Michael Shaughnessy on October 13, 2020

As featured on ClickZ

The Next Phase In SPO Is Based On Value Creation

By Michael Shaughnessy on July 15, 2020

As seen on AdExchanger

The Meta Advantage this Holiday

The Story Behind: Runway

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

Topics

Michael Shaughnessy

All Posts from Michael Shaughnessy

Publishers Are Taking a Bite of the $161 Billion Local Ad Market

an interview with CafeMedia

Governments want Google and Facebook to pay in dollars. They should pay in data.

To thrive without cookies, brands must adopt more nuanced blocking techniques

The Next Phase In SPO Is Based On Value Creation

Stay in the know on the latest and greatest news, insights and announcements.

The Meta Advantage this Holiday

The Story Behind: Runway

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

Topics

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Michael Shaughnessy

All Posts from Michael Shaughnessy

Publishers Are Taking a Bite of the $161 Billion Local Ad Market

an interview with CafeMedia

Governments want Google and Facebook to pay in dollars. They should pay in data.

To thrive without cookies, brands must adopt more nuanced blocking techniques

The Next Phase In SPO Is Based On Value Creation

Stay in the know on the latest and greatest news, insights and announcements.