--- title: Kargo Blog | Rhea Rizk description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Rhea Rizk ![Picture of Rhea Rizk](https://blog.kargo.com/hubfs/T025L1LCX-U096CGTB1LG-9c494f41ae19-512.png) #### All Posts from Rhea Rizk [![](https://blog.kargo.com/hubfs/ChatGPT%20Blog.png)](https://blog.kargo.com/chatgpt-ads-kargo-integration) ##### [Chatgpt is where your consumers are. now kargo puts you there, too.](https://blog.kargo.com/chatgpt-ads-kargo-integration) By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on June 15, 2026 Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that... [Continue Reading](https://blog.kargo.com/chatgpt-ads-kargo-integration) [![](https://blog.kargo.com/hubfs/1302-Q325%20Social%20Asset_HLTH%20Conference%20Powering%20the%20Future%20of%20Pharma%20%26%20HSM%20Blog%20(1).jpg)](https://blog.kargo.com/branded-takeover-stunts) ##### [TURN YOUR PAGE INTO YOUR STAGE: Branded Takeover Stunts](https://blog.kargo.com/branded-takeover-stunts) By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on January 28, 2026 Big brand moments are harder to own than ever. Launches, cultural moments, and seasonal pushes are increasingly competing for attention in crowded feeds, where messages blur together and... [Continue Reading](https://blog.kargo.com/branded-takeover-stunts) [![](https://blog.kargo.com/hubfs/Kargo%20Lens%20Blog%20Static.png)](https://blog.kargo.com/kargo-lens-ar-holiday-shopping-experience) ##### [Kargo Lens Experience: Turning Holiday Shopping Into Instant Reality](https://blog.kargo.com/kargo-lens-ar-holiday-shopping-experience) By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on December 10, 2025 Meet the next generation of creative experiences. Kargo Lens is an AR-powered ad format that lets shoppers see products in their world—right within the creative, no app necessary. Instead... [Continue Reading](https://blog.kargo.com/kargo-lens-ar-holiday-shopping-experience) [![](https://blog.kargo.com/hubfs/1473-Q425%20Social%20Asset_Cohort%20Intelligence%20Blog%20Promo.png)](https://blog.kargo.com/cohort-intelligence-from-taxonomy-to-telepathy) ##### [Cohort Intelligence: From Taxonomy to Telepathy](https://blog.kargo.com/cohort-intelligence-from-taxonomy-to-telepathy) By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on October 27, 2025 Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level... [Continue Reading](https://blog.kargo.com/cohort-intelligence-from-taxonomy-to-telepathy) - [PREVIOUS](https://blog.kargo.com/author/rhea-rizk/page/0) - [NEXT](https://blog.kargo.com/author/rhea-rizk/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -