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Tal Almany

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All Posts from Tal Almany

Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely
By Tal Almany on March 11, 2025

Originally featured on Advertising Week

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Why Advertisers Trust Kargo in a Fact-Check-Free Era
By Tal Almany on January 27, 2025

Fact checkers on social media are going by the wayside in favor of “community notes.”

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We All Have A Role To Play In Ending MFA
By Tal Almany on May 28, 2024

Originally featured on AdExchanger

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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers
By Tal Almany on September 16, 2022

As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

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