--- title: Kargo Blog | Tal Almany description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Tal Almany ![Picture of Tal Almany](https://blog.kargo.com/hubfs/TalLI.jpg) #### All Posts from Tal Almany [![](https://blog.kargo.com/hubfs/Blog-1.png)](https://blog.kargo.com/buying-media-on-ctv-isnt-web-buying-2.0-but-something-new-entirely) ##### [Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely](https://blog.kargo.com/buying-media-on-ctv-isnt-web-buying-2.0-but-something-new-entirely) By [Tal Almany](https://blog.kargo.com/author/tal-almany) on March 11, 2025 Originally featured on Advertising Week [Continue Reading](https://blog.kargo.com/buying-media-on-ctv-isnt-web-buying-2.0-but-something-new-entirely) [![](https://blog.kargo.com/hubfs/0041%20-Q125%20Blog%20Tal%20Almany%20Byline%20(1).png)](https://blog.kargo.com/why-advertisers-trust-kargo-in-a-fact-check-free-era) ##### [Why Advertisers Trust Kargo in a Fact-Check-Free Era](https://blog.kargo.com/why-advertisers-trust-kargo-in-a-fact-check-free-era) By [Tal Almany](https://blog.kargo.com/author/tal-almany) on January 27, 2025 Fact checkers on social media are going by the wayside in favor of “community notes.” [Continue Reading](https://blog.kargo.com/why-advertisers-trust-kargo-in-a-fact-check-free-era) [![](https://blog.kargo.com/hubfs/0354-Q224%20AdExchanger%20Byline%20LI.png)](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa) ##### [We All Have A Role To Play In Ending MFA](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa) By [Tal Almany](https://blog.kargo.com/author/tal-almany) on May 28, 2024 Originally featured on AdExchanger [Continue Reading](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa) [![](https://blog.kargo.com/hubfs/3237-Q322_RUSH_linkedin_9.16.jpg)](https://blog.kargo.com/stop-wasting-your-ad-spend-on-made-for-advertising-publishers) ##### [Stop Wasting Your Ad Spend On Made-For-Advertising Publishers](https://blog.kargo.com/stop-wasting-your-ad-spend-on-made-for-advertising-publishers) By [Tal Almany](https://blog.kargo.com/author/tal-almany) on September 16, 2022 As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. [Continue Reading](https://blog.kargo.com/stop-wasting-your-ad-spend-on-made-for-advertising-publishers) - [PREVIOUS](https://blog.kargo.com/author/tal-almany/page/0) - [NEXT](https://blog.kargo.com/author/tal-almany/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. 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