--- title: Kargo Blog (20) description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (20)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/Brand%20Safe.jpeg)](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) ##### [A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) By [Jeremy Sadwith](https://blog.kargo.com/author/jeremy-sadwith) on May 30, 2017 Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic. [Continue Reading](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) [![](https://blog.kargo.com/hubfs/fake%20news.jpg)](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands) ##### [THE FAKE NEWS ERA IS NOW AFFECTING BRANDS](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on March 29, 2017 On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence... [Continue Reading](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands) ##### [WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22) By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017 How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments. [Continue Reading](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22) [![](https://blog.kargo.com/hubfs/how%20we%20scroll.jpeg)](https://blog.kargo.com/themobilizer/feed-vs-read) ##### [THIS IS HOW WE SCROLL](https://blog.kargo.com/themobilizer/feed-vs-read) By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on March 8, 2017 The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second... [Continue Reading](https://blog.kargo.com/themobilizer/feed-vs-read) ##### [MOBILE ADS: INTRUSIVE OR EFFECTIVE?](https://blog.kargo.com/themobilizer/heres-different-mobile-ad-formats-brain) By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on October 4, 2016 In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And... [Continue Reading](https://blog.kargo.com/themobilizer/heres-different-mobile-ad-formats-brain) - [PREVIOUS](https://blog.kargo.com/page/19) - [NEXT](https://blog.kargo.com/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -