--- title: Kargo Blog | Brand Safe description: Brand Safe | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Brand Safe - Select a Topic [![](https://blog.kargo.com/hubfs/contextual.jpeg)](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) ##### [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on February 24, 2021 As Featured On MarTech Series [Continue Reading](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) [![](https://blog.kargo.com/hubfs/WhiteOps_LinkedIn.gif)](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) ##### [Kargo’s Marketplace 10x Cleaner than Industry Average](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on July 15, 2019 Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard. [Continue Reading](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) [![](https://blog.kargo.com/hubfs/Pubs-Fight-Back.jpg)](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) ##### [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) By [Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017 Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative. [Continue Reading](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) [![](https://blog.kargo.com/hubfs/Mobile-Match.jpg)](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) ##### [MOBILE MATCH: FINDING THE PERFECT USER](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) By [Elisa Malojer](https://blog.kargo.com/author/elisa-malojer) on August 31, 2017 There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience... [Continue Reading](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) ##### [AD NAUSEUM](https://blog.kargo.com/themobilizer/ad-nauseum) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 24, 2017 An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to... [Continue Reading](https://blog.kargo.com/themobilizer/ad-nauseum) [![](https://blog.kargo.com/hubfs/Brand%20Safe.jpeg)](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) ##### [A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) By [Jeremy Sadwith](https://blog.kargo.com/author/jeremy-sadwith) on May 30, 2017 Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic. [Continue Reading](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) - [PREVIOUS](https://blog.kargo.com/tag/brand-safe/page/0) - [NEXT](https://blog.kargo.com/tag/brand-safe/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. 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