--- title: Kargo Blog | cookies description: cookies | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Cookies - Select a Topic [![](https://blog.kargo.com/hubfs/2379_Q21_M_UID-2.0-Blog-Image_AG.gif)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) ##### [Goodbye, Cookie. Hello, UID 2.0 (and more)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) By [Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021 Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and... [Continue Reading](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) [![](https://blog.kargo.com/hubfs/Blog-Header_Cookie.gif)](https://blog.kargo.com/scaling-in-a-cookie-less-world) ##### [Scaling in a Cookie-less World](https://blog.kargo.com/scaling-in-a-cookie-less-world) By [Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019 The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while... 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