--- title: Kargo Blog | Insider description: Insider | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Insider - Select a Topic [![](https://blog.kargo.com/hubfs/22545-Q421_Social%20and%20blog%20assets%20for%20Chris%20K%20feature_LinkedIn%20(2).jpg)](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) ##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) By [Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021 Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven... [Continue Reading](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) [![](https://blog.kargo.com/hubfs/blog%20size_linkedin%20size.jpg)](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) ##### [Kargo x StitcherAds: A Note From The CEO](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 29, 2021 With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence... [Continue Reading](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) [![](https://blog.kargo.com/hubfs/linkedin%20(4).jpg)](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) ##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) By [Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021 As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris... [Continue Reading](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) [![](https://blog.kargo.com/hubfs/linkedin%20R4.png)](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) ##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021 As Featured On WOMENinRETAIL [Continue Reading](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) [![](https://blog.kargo.com/hubfs/2379_Q21_M_UID-2.0-Blog-Image_AG.gif)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) ##### [Goodbye, Cookie. Hello, UID 2.0 (and more)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) By [Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021 Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and... [Continue Reading](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) [![](https://blog.kargo.com/hubfs/s3-news-tmp-637022-mobile--2x1--940.png)](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less) ##### [How To Make Mobile Creative Work In Six Seconds Or Less](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on July 19, 2021 As Featured On The Drum [Continue Reading](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less) [![](https://blog.kargo.com/hubfs/2226-Q21-M-IDFA%20Blog%20Image%20-%20LinkedIn.jpg)](https://blog.kargo.com/idfa-blog) ##### [Apple's Silent Change To IDFA And What It Means For Advertisers](https://blog.kargo.com/idfa-blog) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 15, 2021 For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not... [Continue Reading](https://blog.kargo.com/idfa-blog) [![](https://blog.kargo.com/hubfs/2258_Q21_M_Linkedin%20Article%20Paid%20Campaign%20Image_AG.jpg)](https://blog.kargo.com/avoiding-a-bad-google-breakup) ##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021 As Featured OnAdExchanger [Continue Reading](https://blog.kargo.com/avoiding-a-bad-google-breakup) [![](https://blog.kargo.com/hubfs/NCAA_LinkedIn_Twitter%20Banner%20copy.png)](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right) ##### [Small Sites Got NCAA Women’s Basketball News Right](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on May 10, 2021 The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings... [Continue Reading](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right) [![](https://blog.kargo.com/hubfs/linkedin.jpg)](https://blog.kargo.com/converging-online-and-offline-marketing) ##### [Converging Online and Offline Marketing](https://blog.kargo.com/converging-online-and-offline-marketing) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on April 1, 2021 If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper... [Continue Reading](https://blog.kargo.com/converging-online-and-offline-marketing) - [PREVIOUS](https://blog.kargo.com/tag/insider/page/0) - [NEXT](https://blog.kargo.com/tag/insider/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -