--- title: Kargo Blog | Kargo description: Kargo | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Kargo - Select a Topic [![](https://blog.kargo.com/hubfs/Pride%202022%20Social%20LI_2%20(2).png)](https://blog.kargo.com/story-behind-celebrating-pride) ##### [The Story Behind: Celebrating Pride](https://blog.kargo.com/story-behind-celebrating-pride) By [Kargo Diversity & Inclusion Team](https://blog.kargo.com/author/kargo-diversity-inclusion-team) on August 25, 2022 During the month of June, countries across the globe rally around honoring and celebrating the LGBTQ+ community. While most people are aware that June is celebrated as Pride month, not many... [Continue Reading](https://blog.kargo.com/story-behind-celebrating-pride) [![](https://blog.kargo.com/hubfs/LLS%20Wrap_Blog%20Header.png)](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer) ##### [Kargo Kares: Taking On the Fight Against Cancer](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer) By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on December 2, 2021 Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to... [Continue Reading](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer) [![](https://blog.kargo.com/hubfs/blog%20size_linkedin%20size.jpg)](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) ##### [Kargo x StitcherAds: A Note From The CEO](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 29, 2021 With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence... [Continue Reading](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) [![](https://blog.kargo.com/hubfs/1612826492177.jpeg)](https://blog.kargo.com/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth) ##### [Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth](https://blog.kargo.com/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on February 8, 2021 We are excited to welcome Neill Pitt as the Sales Director for Australia and New Zealand. Reporting out of the Sydney office, Neill will lead the region’s sales strategy and manage the... [Continue Reading](https://blog.kargo.com/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth) [![](https://blog.kargo.com/hubfs/1612372058734.jpeg)](https://blog.kargo.com/black-businesses-matter) ##### [Black Businesses Matter](https://blog.kargo.com/black-businesses-matter) By [Kargo Diversity & Inclusion Team](https://blog.kargo.com/author/kargo-diversity-inclusion-team) on February 3, 2021 Support for the Black Lives Matter movement is not a passing trend from 2020, but a lifelong call to the private-sector to evolve. In the wake of the protests last summer, Kargo allocated... [Continue Reading](https://blog.kargo.com/black-businesses-matter) [![](https://blog.kargo.com/hubfs/1611839444707.jpeg)](https://blog.kargo.com/young-gun-kargo-nsw-sales-manager-eliza-banks) ##### [AdNews 'Young Guns' Spotlight: Eliza Banks, NSW Sales Manager](https://blog.kargo.com/young-gun-kargo-nsw-sales-manager-eliza-banks) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on January 28, 2021 As Seen On AdNews [Continue Reading](https://blog.kargo.com/young-gun-kargo-nsw-sales-manager-eliza-banks) [![](https://blog.kargo.com/hubfs/2021.jpg)](https://blog.kargo.com/2021-predictions-in-life-ad-technology) ##### [2021 Predictions in Life & Ad Technology](https://blog.kargo.com/2021-predictions-in-life-ad-technology) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on January 4, 2021 Happy first work day of 2021 everyone! School is starting up and better days are on the horizon. Sadly, we are going into what may be one of the bleakest months for the record books. On the... [Continue Reading](https://blog.kargo.com/2021-predictions-in-life-ad-technology) [![](https://blog.kargo.com/hubfs/Mothers%20Day%20Roast_THANK%20YOU_Header2.png)](https://blog.kargo.com/kargos-socially-distant-media-industrys-mothers-day-roast) ##### [Kargo's Socially Distant Media Industry Mother's Day Roast](https://blog.kargo.com/kargos-socially-distant-media-industrys-mothers-day-roast) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on May 19, 2020 Our Socially Distant Media Industry's Mother's Day Roast was a success, with over $20,000 raised & 500 meals delivered to the doctors & nurses who were spending their Mother's Day on the... [Continue Reading](https://blog.kargo.com/kargos-socially-distant-media-industrys-mothers-day-roast) [![](https://blog.kargo.com/hubfs/ViewabiltyvMemorability_Research%20image-1.png)](https://blog.kargo.com/vvm) ##### [NEW RESEARCH: Viewability vs. Memorability](https://blog.kargo.com/vvm) By [Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019 [Continue Reading](https://blog.kargo.com/vvm) [![](https://blog.kargo.com/hubfs/wva_blog.png)](https://blog.kargo.com/web-vs-app-2019) ##### [Web vs App 2019](https://blog.kargo.com/web-vs-app-2019) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 23, 2019 Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers [Continue Reading](https://blog.kargo.com/web-vs-app-2019) - [PREVIOUS](https://blog.kargo.com/tag/kargo/page/0) - [NEXT](https://blog.kargo.com/tag/kargo/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -