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As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...
Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.
The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...
Full article can be seen on Business Insider
On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing...
Kargo enhances advertising on the #1 device to deliver better business outcomes for marketers and premium publishers.