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The Story Behind: Digital Circular
By James Falzone on December 9, 2020

 

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Governments want Google and Facebook to pay in dollars. They should pay in data.
By Michael Shaughnessy on December 4, 2020

  As featured on Whats New In Publishing

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Cyber - It’s Not Just For Monday Anymore
By Rosie D'Amato & Katherine Richter on November 19, 2020

As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...

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CPG Marketers Forge A New (and Better) Path
By Kargo Insider on August 20, 2020

Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan. 

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Invitation Only: The World of PMP's
By Krystle Blume on August 13, 2020

The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.

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Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...

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Mobile ad company Kargo is trying to prepare for privacy laws with its first chief revenue officer and a new ad format
By Kargo Insider on December 4, 2019

Full article can be seen on Business Insider

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THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By Kargo Insider on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing...

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