As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...
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As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...
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We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways...
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As featured on Whats New In Publishing
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As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...
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Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.
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The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.
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The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...
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Full article can be seen on Business Insider
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On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...
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