---
title: Kargo Blog | KargoKnowledge (2)
description: "KargoKnowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (2)"
---
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- [Gallery](https://kargo.com/marketing-showcase)
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- [Ad Specs](https://kargo.com/specs)
- [Native Ad Specs](https://kargo.com/native-ad-specs-gate)
- [Case Studies](https://kargo.com/case-studies-main)
- Programmatic Activation
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- [About](https://kargo.com/about)
- [About Kargo](https://kargo.com/about)
- [In The News](https://kargo.com/news)
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# The Story Behind: Runway
[Continue Reading](https://blog.kargo.com/story-behind-runway)
# The Story Behind: AT&T’s ‘It Can Wait’ Campaign
[Continue Reading](https://blog.kargo.com/att-itcanwait)
# A Brighter Branding Idea: Kargo Lighthouse
[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)
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## Kargoknowledge
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[](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)
##### [Publishers Are Taking a Bite of the $161 Billion Local Ad Market](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 15, 2021
As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...
[Continue Reading](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)
[](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)
##### [Discover New Audiences with Kargo’s A2C Solution](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on January 7, 2021
We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways...
[Continue Reading](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)
[-1.png)](https://blog.kargo.com/the-story-behind-digital-circular)
##### [The Story Behind: Digital Circular](https://blog.kargo.com/the-story-behind-digital-circular)
By [James Falzone](https://blog.kargo.com/author/james-falzone) on December 9, 2020
[Continue Reading](https://blog.kargo.com/the-story-behind-digital-circular)
[](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)
##### [Governments want Google and Facebook to pay in dollars. They should pay in data.](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 4, 2020
As featured on Whats New In Publishing
[Continue Reading](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)
[](https://blog.kargo.com/cyber-its-not-just-for-monday-anymore)
##### [Cyber - It’s Not Just For Monday Anymore](https://blog.kargo.com/cyber-its-not-just-for-monday-anymore)
By [Rosie D'Amato & Katherine Richter](https://blog.kargo.com/author/rosie-damato-katherine-richter-1) on November 19, 2020
As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...
[Continue Reading](https://blog.kargo.com/cyber-its-not-just-for-monday-anymore)
[](https://blog.kargo.com/stocking-the-cabinet)
##### [CPG Marketers Forge A New (and Better) Path](https://blog.kargo.com/stocking-the-cabinet)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 20, 2020
Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.
[Continue Reading](https://blog.kargo.com/stocking-the-cabinet)
[](https://blog.kargo.com/invitation-only-the-world-of-pmps)
##### [Invitation Only: The World of PMP's](https://blog.kargo.com/invitation-only-the-world-of-pmps)
By [Krystle Blume](https://blog.kargo.com/author/krystle-blume) on August 13, 2020
The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.
[Continue Reading](https://blog.kargo.com/invitation-only-the-world-of-pmps)
[](https://blog.kargo.com/understanding-the-demand-side-platform)
##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...
[Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform)
[](https://blog.kargo.com/business-insider)
##### [Kargo Prepares for Privacy Laws with First CRO and a New Ad Format](https://blog.kargo.com/business-insider)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 4, 2019
Full article can be seen on Business Insider
[Continue Reading](https://blog.kargo.com/business-insider)
[](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)
##### [THE FAKE NEWS ERA IS NOW AFFECTING BRANDS](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on March 29, 2017
On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...
[Continue Reading](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)
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