--- title: Kargo Blog | Knowledge description: Knowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Knowledge - Select a Topic [![](https://blog.kargo.com/hubfs/2597-Q421_Social%20images%20for%202022%20trends%20blog_Linkedin.jpg)](https://blog.kargo.com/top-advertising-trends-expect-2022) ##### [Top Advertising Trends to Expect in 2022](https://blog.kargo.com/top-advertising-trends-expect-2022) By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on January 6, 2022 As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the... [Continue Reading](https://blog.kargo.com/top-advertising-trends-expect-2022) [![](https://blog.kargo.com/hubfs/1600111608023.jpeg)](https://blog.kargo.com/social-canvas) ##### [The Story Behind: Social Canvas](https://blog.kargo.com/social-canvas) By [Abe Storey](https://blog.kargo.com/author/abe-storey) on August 26, 2020 When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell... [Continue Reading](https://blog.kargo.com/social-canvas) [![](https://blog.kargo.com/hubfs/Wrapper_LinkedIn.gif)](https://blog.kargo.com/the-story-behind-the-wrapper) ##### [The Story Behind: The Wrapper](https://blog.kargo.com/the-story-behind-the-wrapper) By [Ben Raifman](https://blog.kargo.com/author/ben-raifman) on April 15, 2020 [Continue Reading](https://blog.kargo.com/the-story-behind-the-wrapper) [![](https://blog.kargo.com/hubfs/kitkat+resize.gif)](https://blog.kargo.com/hersheys-bto) ##### [The Story Behind: Hershey's Kit Kat Halloween Campaign](https://blog.kargo.com/hersheys-bto) By [Jennifer Churchill](https://blog.kargo.com/author/jennifer-churchill) on April 1, 2020 [Continue Reading](https://blog.kargo.com/hersheys-bto) [![](https://blog.kargo.com/hubfs/3D_Insta.gif)](https://blog.kargo.com/the-story-behind-the-3d) ##### [The Story Behind: 3D Shift & 3D Wrap](https://blog.kargo.com/the-story-behind-the-3d) By [Brittany Bobo](https://blog.kargo.com/author/brittany-bobo) on February 5, 2020 No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers... [Continue Reading](https://blog.kargo.com/the-story-behind-the-3d) [![](https://blog.kargo.com/hubfs/Shorty%20Social%20Good%20Award%202019LinkedIn.jpg)](https://blog.kargo.com/att-itcanwait) ##### [The Story Behind: AT&T’s ‘It Can Wait’ Campaign](https://blog.kargo.com/att-itcanwait) By [Jennifer Churchill](https://blog.kargo.com/author/jennifer-churchill) on November 5, 2019 [Continue Reading](https://blog.kargo.com/att-itcanwait) [![](https://blog.kargo.com/hubfs/ViewabiltyvMemorability_Research%20image-1.png)](https://blog.kargo.com/vvm) ##### [NEW RESEARCH: Viewability vs. Memorability](https://blog.kargo.com/vvm) By [Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019 [Continue Reading](https://blog.kargo.com/vvm) [![](https://blog.kargo.com/hubfs/harry-kargman-ddt.jpg)](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) ##### [Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 8, 2019 As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by... [Continue Reading](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) [![](https://blog.kargo.com/hubfs/Screen%20Shot%202020-01-21%20at%2010.56.20%20AM.png)](https://blog.kargo.com/the-story-behind-the-branded-takeover) ##### [The Story Behind: The Branded Takeover](https://blog.kargo.com/the-story-behind-the-branded-takeover) By [Scott Johnson](https://blog.kargo.com/author/scott-johnson) on August 27, 2019 From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go... [Continue Reading](https://blog.kargo.com/the-story-behind-the-branded-takeover) [![](https://blog.kargo.com/hubfs/Blog-Header_Cookie.gif)](https://blog.kargo.com/scaling-in-a-cookie-less-world) ##### [Scaling in a Cookie-less World](https://blog.kargo.com/scaling-in-a-cookie-less-world) By [Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019 The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while... [Continue Reading](https://blog.kargo.com/scaling-in-a-cookie-less-world) - [PREVIOUS](https://blog.kargo.com/tag/knowledge/page/0) - [NEXT](https://blog.kargo.com/tag/knowledge/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -