--- title: Kargo Blog | Programmatic description: Programmatic | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Programmatic - Select a Topic [![](https://blog.kargo.com/hubfs/169cookie-1-1170x600.jpeg)](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) ##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021 As Featured On Advertising Week In Partnership With Upwave [Continue Reading](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) [![](https://blog.kargo.com/hubfs/Innovation_Blog%20Feature.png)](https://blog.kargo.com/the-story-behind-q3-ad-innovation) ##### [The Story Behind: Q3 Ad Innovation](https://blog.kargo.com/the-story-behind-q3-ad-innovation) By [Kargo Design Team](https://blog.kargo.com/author/kargo-design-team) on August 11, 2021 There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a... [Continue Reading](https://blog.kargo.com/the-story-behind-q3-ad-innovation) [![](https://blog.kargo.com/hubfs/169france-1170x600.jpeg)](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) ##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021 As Featured On Advertising Week [Continue Reading](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) [![](https://blog.kargo.com/hubfs/2302_Q21_M_Apple%20Privacy%20Social%20Assets_Blog_Featured%20image.jpg)](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) ##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021 As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary... [Continue Reading](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) [![](https://blog.kargo.com/hubfs/2258_Q21_M_Linkedin%20Article%20Paid%20Campaign%20Image_AG.jpg)](https://blog.kargo.com/avoiding-a-bad-google-breakup) ##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021 As Featured OnAdExchanger [Continue Reading](https://blog.kargo.com/avoiding-a-bad-google-breakup) [![](https://blog.kargo.com/hubfs/2179-Q21_Social%20Images%20for%20TCF_LinkedIn_NO%20CTA.jpg)](https://blog.kargo.com/tcf-2.0-why-it-matters) ##### [TCF 2.0 : Why it Matters](https://blog.kargo.com/tcf-2.0-why-it-matters) By [Pub Squad](https://blog.kargo.com/author/pub-squad) on April 21, 2021 We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today are... [Continue Reading](https://blog.kargo.com/tcf-2.0-why-it-matters) [![](https://blog.kargo.com/hubfs/social.jpeg)](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) ##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021 We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . .... [Continue Reading](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) [![](https://blog.kargo.com/hubfs/1614100941551.jpeg)](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) ##### [The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) By [Mitch Krumm](https://blog.kargo.com/author/mitch-krumm) on February 22, 2021 Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you... [Continue Reading](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) [![](https://blog.kargo.com/hubfs/1612458538785.jpeg)](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) ##### [The Story Behind: Swipe Up & Tri-Plex](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) By [James Falzone & Natasha Super](https://blog.kargo.com/author/james-falzone-natasha-super) on February 4, 2021 Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and... [Continue Reading](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) [![](https://blog.kargo.com/hubfs/1610046643510.jpeg)](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution) ##### [Discover New Audiences with Kargo’s A2C Solution](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on January 7, 2021 We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways... [Continue Reading](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution) - [PREVIOUS](https://blog.kargo.com/tag/programmatic/page/0) - [NEXT](https://blog.kargo.com/tag/programmatic/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -