--- title: Kargo Blog | Programmatic (2) description: "Programmatic | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (2)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Programmatic - Select a Topic [![](https://blog.kargo.com/hubfs/Embed.png)](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) ##### [NEW REPORT: Social Embed Q3 2020 Data & Insights](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 10, 2020 Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our... [Continue Reading](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) [![](https://blog.kargo.com/hubfs/1607540046604.jpeg)](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) ##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020 [Continue Reading](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) [![](https://blog.kargo.com/hubfs/LinkedIn%20(1)-1.png)](https://blog.kargo.com/the-story-behind-digital-circular) ##### [The Story Behind: Digital Circular](https://blog.kargo.com/the-story-behind-digital-circular) By [James Falzone](https://blog.kargo.com/author/james-falzone) on December 9, 2020 [Continue Reading](https://blog.kargo.com/the-story-behind-digital-circular) [![](https://blog.kargo.com/hubfs/AMP_blog_resize.png)](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp) ##### [Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on September 17, 2020 As featured on AMP [Continue Reading](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp) [![](https://blog.kargo.com/hubfs/Blog%20DSP_LinkedIn.png)](https://blog.kargo.com/understanding-the-demand-side-platform) ##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020 The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The... [Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform) [![](https://blog.kargo.com/hubfs/Screen%20Shot%202020-02-06%20at%2011.35.40%20AM.png)](https://blog.kargo.com/dv360) ##### [Programmatic Guaranteed through DV360 - NOW AVAILABLE!](https://blog.kargo.com/dv360) By [Michael Schindler](https://blog.kargo.com/author/michael-schindler) on February 11, 2020 [Continue Reading](https://blog.kargo.com/dv360) [![](https://blog.kargo.com/hubfs/blockchain.jpeg)](https://blog.kargo.com/themobilizer/blockchain-in-programmatic) ##### [BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC](https://blog.kargo.com/themobilizer/blockchain-in-programmatic) By [Tanuj Joshi](https://blog.kargo.com/author/tanuj-joshi) on December 13, 2017 Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before... [Continue Reading](https://blog.kargo.com/themobilizer/blockchain-in-programmatic) [![](https://blog.kargo.com/hubfs/Brand%20Safe.jpeg)](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) ##### [A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) By [Jeremy Sadwith](https://blog.kargo.com/author/jeremy-sadwith) on May 30, 2017 Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic. [Continue Reading](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic) - [PREVIOUS](https://blog.kargo.com/tag/programmatic/page/1) - [NEXT](https://blog.kargo.com/tag/programmatic/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -