---
title: HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
description: To support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.
image: https://blog.kargo.com/hubfs/Pubs-Fight-Back.jpg
---
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# HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
November 10, 2017
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###### Kargo
Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.
WHAT IS ADS.TEXT?
The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorise to sell their digital inventory, improving transparency for programmatic buyers.
Put simply, ads.txt ensures that spend goes to the publishers that buyers intend to spend with rather than in the pocket of fraudsters.
Across the US and UK, 100% of Kargo’s current publishers that have implemented Ads.txt have been integrated into our systems, so you can be confident that the sites your ads are running on are brand safe, high quality, genuine publishers.
WHY IS THIS IMPORTANT?
The rise of audience buying has made it tougher than ever for publishers to maintain their operations. Without these publishers we’re left with fake news and a bleak future. Even if you don’t visit these publishers directly think about how much of the content you engage with on places such as Facebook is publisher generated content – most of it, in most cases.
HOW CAN YOU SUPPORT REAL PUBLISHERS?
By making sure that your programmatic buys incorporate ads.txt, it will not only confirm that your ad will actually run on the real publisher’s site, it will ensure that the intended publisher receives the advertising revenue, and not some criminal ad-fraud ring spoofing their site.
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