The Creative Advertising Technologies Landscape, Q2 2026

Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm

Forrester Research recently published The Creative Advertising Technologies Landscape Q2 2026, and Kargo is proud to be included in this important piece of research. While creative used to be separated from media, AI and data-driven technical advancements have broken down these old barriers. Today, creative is a performance lever that drives media outcomes.

Forrester notes, “Creative is the strongest determinant of media’s performance, but producing, testing, and optimizing effective creative is far easier said than done. Performance marketers need ever more compelling creative output to keep up with consumers’ ever rising expectations for creative resonance. These pressures accelerate the adoption of creative advertising technologies (creative adtech).”

This report highlights the speed at which creative technology is evolving in advertising today. What used to be limited to creative optimization and analytics has emerged as one of the most powerful elements of an advertiser’s advertising strategy. Creative Advertising Technology now includes creative design and creation, workflow automation, creative intelligence and optimization, and rich creative measurement and analytics.

We’ve been a creative-forward advertising technology company since our inception. We use Creative Science® to maximize the value of creative across every screen, platform, and surface.

Our solution, including our beta AI platform Project Kera, maximizes the value of creative at every phase of the advertising process:

• Kera lets advertisers “create once, run everywhere” with AI automation.
• Full-funnel Creative Science turns creative into a performance driver, not a byproduct.
• Real-time creative scoring before and during campaigns delivers continuous optimization
• Campaign-ready assets with built-in optimization delivers speed to performance
• Human creativity + AI precision working together supports media teams, and delivers unique experiences.

Forrester summarizes the business value of creative advertising technology into three main categories: enhance creative variety and velocity, de-risk creative and media decisions, and orchestrate more compelling creative. We agree - these three pillars are what drive high-performing creative and ultimately campaign outcomes for our customers.

Talk to us today about how we deliver across all three pillars with AI-driven Creative Science.