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Missed Meta’s Performance Marketing Summit? Here’s All You Need to Know
By David Jacobowitz on June 18, 2025

In June, Meta gathered elite performance marketers from across the country to share their bold vision for the future of digital advertising.

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The Story Behind: CTV Moments
By Bradley Umane on June 18, 2025

In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also...

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Smart ad spending strategies amid uncertainty
By Bailey Moran on June 12, 2025

As Featured On The Current

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The Full Package: How Kargo Helps Brands Win on CTV With Creative Science
By Francesca Bacardi on May 27, 2025

As Featured On AdClubNY

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Making the Most of Off-Site Retail Media Requires an Open Mind
By Adrienne Ross on April 24, 2025

Originally featured on TotalRetail

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Consumers Are Spending Smarter: Inflation, Tariffs & The Media Impact
By David Jacobowitz on April 15, 2025

As of March 2025, there has been non-stop conversation around tariffs, including up to 25% on all goods from Canada and Mexico, as well as a 10% tariff on all Chinese imports. Coupled with...

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Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely
By Tal Almany on March 11, 2025

Originally featured on Advertising Week

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Maximum Shoppability:Product-Level Video
By David Jacobowitz on March 6, 2025

It’s no secret that consumers are actively on and primed for a continued shopping spree even after the holiday season. Browsing feeds, scrolling through stories—everyone’s continuously...

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Sailing the Seven “Cs” of CTV 2.0
By Eric Hoffert on March 4, 2025

Originally featured on Streaming Media

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2025 Paid Social Predictions
By Austin Gilliland & David Jacobowitz on February 18, 2025

As 2025 begins, the digital ad landscape is evolving faster than ever. Meta’s ASC is now mainstream, cookies are still here, and advancements in adtech and AI continue to reshape consumer...

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