Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve...

As Featured on ANA

Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under...

Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level...

The healthcare industry is evolving at a pace we’ve never seen before, and so is the way brands connect with patients, caregivers and providers. Today’s audiences demand more than...

As Seen in Solli

If you’ve been in marketing long enough, you’ve probably seen the pendulum swing.

As Featured On Advertising Week

Kargo will return to HLTH 2025 in Las Vegas to host its second annual Healthcare Marketing Series, a premier event spotlighting the future of digital advertising in the healthcare space.

As brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...