Social platforms are no longer upper-funnel channels. Meta, Snapchat, TikTok, Pinterest, and Reddit have become primary points of discovery and conversion where creative relevance, context, and credibility matter as much as price.
Yet most brands are still activating social commerce with incomplete product catalogs.
Traditional product feeds were built for scale, not persuasion. They deliver the basic product information, title, price, and a single image but omit the signals that actually influence decision-making in social environments: ratings, badges, lifestyle imagery, contextual cues, and brand identity.
At Kargo, we believe the next phase of social performance will be driven by AI-powered catalog enrichment using intelligence to activate the data brands already have, but aren’t yet using. That’s why we built Kargo Collector, powered by Skraper.
On brand websites, products are surrounded by trust and context:
But when those same products are pushed into social platforms, much of that richness disappears. Standard feeds don’t support it. Third-party data integrations are slow or blocked. And fully automated, black-box enrichment tools often leave brands with limited visibility or control.
Kargo Collector is an AI-enabled feed enrichment layer designed for modern commerce ecosystems across both social platforms and the open web. Powered by Skraper, a Kargo-owned and managed system, it uses AI to understand how products are structured on brand websites and transforms publicly available signals into activation-ready catalog enhancements.
Rather than replacing existing feeds, Collector extends them, creating a richer, unified catalog that can be activated consistently across publishers.
This allows brands to deliver a consistent, high-quality product story wherever consumers are inside social platforms and across Kargo’s premium publisher network. Brands can move faster, unlock stronger creative, and scale performance without adding operational complexity or platform lock-in.
By using AI to recognize and align on-site visuals and signals directly to your product catalog, Collector helps power stronger social ads automatically.
No new feed.
No complex setup.
Just better inputs for better-performing creative.
Only publicly available content is used, including:
Dynamic or sensitive data like pricing, inventory, or user-specific information is never touched. This ensures faster approvals, fewer publisher issues, and enrichment designed for long-term platform trust.
All enriched assets are managed by Kargo and built to work seamlessly across major social platforms and formats. Brands can quickly activate enriched catalogs across:
Because enrichment is consistent and reusable, teams can move faster without multiplying effort.
Kargo Skraper brings the same AI-enriched product intelligence used in social campaigns to Kargo Dynamic Product Ads (DPA) on the open web.
By enriching product catalogs, Skraper powers DPA across Kargo’s premium network with signals like imagery, ratings, and contextual cues, ensuring better product storytelling and performance.
Advertisers gain:
Skraper unifies enriched catalogs into a commerce engine for both social and the open web, eliminating fragmented strategy and duplicated effort.
Kargo Collector supports a wide range of commerce strategies, all built on intelligent, controllable enrichment.
Smarter Product Sets
Use enriched signals like ratings, categories, or promotional tags to group products into higher-performing sets.
Creative Enhancement
Elevate feeds with lifestyle imagery and trust cues that improve relevance across social and open web placements.
Brand Asset Alignment
Keep dynamic creative on-brand by aligning logos, colors, and visual identity at the catalog level.
Catalog & Circular Buildouts
For brands without clean feeds or for special initiatives AI-assisted enrichment can help assemble complete catalogs using publicly available site structures.
Bundle Ads: Shop the Look & Frequently Bought Together
Skraper also enables AI-assisted Bundle Ads, allowing brands to move beyond single-product ads and showcase curated groups of products together in high-impact formats.
By enriching catalogs upstream, Skraper helps brands scale bundle creation efficiently while maintaining control over how products are grouped. These bundles can then be activated in high-impact formats like Carousels, Collections, and Product-Level Video bringing more complete product stories to life across social platforms and the open web.