For over a year, Kargo has partnered with a top US grocery store brand to modernize the brand’s online strategy. This effort focused on digitizing their traditional weekly print flier program which boosted their reach and engagement. Excited by this momentum, the client looked again to Kargo to amplify their impact on new platforms. Kargo began exploring ways to extend the range of the brand’s digital circular program across additional channels, and Snapchat was the obvious next step.
With a focus on building more robust self-serve tools, Kargo had partnered with Snap previously in 2023. Together, Kargo and Snap created a versatile and powerful digital advertising toolkit for brands looking to connect with Snapchat’s engaged and growing community of unduplicated users which now totals over 850 million people globally.
Excited by the possibility of leveraging Snapchat’s reach for their grocery store client, Kargo quickly adapted product feeds, local inventory, and dynamic creative templates to align with Snapchat's platform. In addition to handling the creative, Kargo helped the client implement the Snap pixel along with oCAPI and Conversions API integration to ensure performance was being tracked through both offline and online channels. As a test, Kargo launched a localized digital circular for just one grocery chain. The results were impressive and showed significant results across key front-end metrics such as click-through rates and landing page views.
To help drive performance, Kargo enabled Multi-Touch Attribution (MTA) level tracking which immediately allowed the team to have a full picture of how the channel contributed to Return on Ad Spend (ROAS). The MTA ROAS matched the high performance seen on other platforms like Meta, delivering a remarkable 12.3x ROAS. Due to the success of the campaign, the grocer expanded the program across an additional 10 grocery chains and has leveraged the full potential of Kargo’s Snapchat integration.
As we continue to test, optimize, and grow, Kargo remains committed to pushing the boundaries of digital marketing and helping clients achieve unparalleled success. Reach out to learn more!