With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence of iPhone or Android devices, we were focused on flip phones and WAP sites serving up ringtones, subscriptions and personalization. As devices became more powerful, we evolved — helping publishers with their mobile technology and monetization. We’ve continued to innovate and build the tools for brands to reach consumers on mobile devices, their lens and access to the world.
The phone and other personal digital screens continue to dominate consumer attention and have become an integral part of how we live, learn, shop and communicate. Nearly 73% of our online retail sales are made directly from our mobile phone (a 40%+ increase in 2020), with social commerce sales rising 35.8% to $36.62 billion.
As we think about the future, we see publishing and shopping colliding. How we explore and find new products has migrated from browsing the physical aisle to browsing and shopping on the digital pages of publishers and in social gardens. The funnel has narrowed where branding now includes product discovery and purchase being just a step behind. Kargo has always focused on creating unique experiences and we believe we’re successful because constant innovation is core to our company’s journey. Looking towards the future, the nexus of content and shopping will drive the next wave of unique experiences and we’re committed to innovation that will deliver on that opportunity. As we assessed the broader ecosystem, we identified that StitcherAds had the fundamental building blocks for this future. Its founders, Declan Kennedy and Conor Ryan had assembled a fantastic team with great technology to build this future and we are lucky to have convinced them to build this future inside of Kargo.
I’m thrilled to announce that Kargo has acquired the commerce-driven paid social advertising powerhouse StitcherAds to build out the next division of Kargo’s offering, Kargo Commerce.
Driving online and offline sales for retailers and brands within paid social commerce environments, StitcherAd’s technology uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its solutions are employed by some of the world’s largest retail brands including Macy's, Saks Fifth Avenue, Wayfair and Bed Bath & Beyond and are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest. If you work for a retailer or work on behalf of a retailer and would like to learn more about StitcherAd’s solutions, reach out to Boaz Cohen (boaz.cohen@stitcherads.com).
StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to maximize return on ad spend. Learn more about the acquisition in The Wall Street Journal.
We’ve gotten bigger and better, and we’re not slowing down any time soon. We look forward to the opportunities that Kargo and StitcherAds will bring to our clients and customers as we continue to drive innovation in the market.
Cheers,
Harry Kargman, Founder & CEO