Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions can be a daunting task, but it doesn’t have to be. Kargo Commerce dynamic overlays help brands cross this often treacherous divide by capturing qualified user attention and pushing them to convert. Our format increases performance by utilizing available data and leveraging it across Meta, Pinterest, Snapchat, and TikTok.
The benefits to dynamic overlays include:
Tried and Tested Applications to Push Past Q4 Targets:
Fact: Users are shopping consistently throughout the holiday season.Solution: Applying several different overlays reduces fatigue during sale periods and keeps creative fresh after the holidays.
Kargo dynamic overlays can help improve overall account health and performance.
Solution: Multi-image overlays and star ratings are great tools to capture the attention of potential buyers and drive them to purchase.
Multi-Image and star rating overlays improve delivery and traffic efficiencies.
Fact: Following the holidays, users are price conscious and want deals.
Solution: Utilizing multiple dynamic elements alongside price messaging such as strikethroughs and reduce costs increases conversion rates.
Price messaging can result in:
Fact: Younger users prefer video content.
Solution: Product-Level Video utilizes product catalogs to produce dynamic ads from hero videos and product alternate images.
PLV significantly reduces CPMs by up to 31% and reaches broader audiences with up to 45% lower CPR
These insights and tech capabilities are just the tip of the iceberg when it comes to achieving goals and reducing work load with Kargo Commerce. It’s true that one size does not fit all, but we are here to find the solutions that fit your brand. No matter the vertical, our dynamic overlays will push your customer base from curious viewer to happy customer.