Austin Gilliland
Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions can be a daunting task, but it doesn’t have to be. Kargo Commerce dynamic overlays help brands cross this often treacherous divide by capturing qualified user attention and pushing them to convert. Our format increases performance by utilizing available data and leveraging it across Meta, Pinterest, Snapchat, and TikTok.
The benefits to dynamic overlays include:
- The ability to use product feeds for a seamless experience
- The power to create multiple ads simultaneously to reduce workload
- Increased performance and efficiency by avoiding the learning phase
Tried and Tested Applications to Push Past Q4 Targets:
Fact: Users are shopping consistently throughout the holiday season.Solution: Applying several different overlays reduces fatigue during sale periods and keeps creative fresh after the holidays.
Kargo dynamic overlays can help improve overall account health and performance.
- 20% lift in ROAS
- 14% lower CPA
Fact: Users are looking for quality products.
Solution: Multi-image overlays and star ratings are great tools to capture the attention of potential buyers and drive them to purchase.
Multi-Image and star rating overlays improve delivery and traffic efficiencies.
- up to 51% lower CPM
- 40% lift in CTR
Fact: Following the holidays, users are price conscious and want deals.
Solution: Utilizing multiple dynamic elements alongside price messaging such as strikethroughs and reduce costs increases conversion rates.
Price messaging can result in:
- up to a 65% lift in AOV
- 52% lift in ROAS
Fact: Younger users prefer video content.
Solution: Product-Level Video utilizes product catalogs to produce dynamic ads from hero videos and product alternate images.
PLV significantly reduces CPMs by up to 31% and reaches broader audiences with up to 45% lower CPR18-24 year olds are also 2X more likely to buy from PLV
These insights and tech capabilities are just the tip of the iceberg when it comes to achieving goals and reducing work load with Kargo Commerce. It’s true that one size does not fit all, but we are here to find the solutions that fit your brand. No matter the vertical, our dynamic overlays will push your customer base from curious viewer to happy customer.
