As brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...
Continue ReadingAs brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...
Continue ReadingIn the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across...
Continue ReadingCapturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions...
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