Rhea Rizk
Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that we’ve become a technology partner supporting advertising in ChatGPT. Advertisers using Kargo can now advertise in ChatGPT through the tools and workflows they already use.
Introducing ChatGPT Ads from Kargo
ChatGPT is changing the way people discover, research, and decide how to buy—and it all happens in real time. This gives brands a completely new way to engage with consumers, and Kargo provides advertisers with the opportunity to make an impact in this emerging channel.
Ads in ChatGPT is currently available across the US, Canada, Australia, New Zealand, and the UK, enabling brands to reach consumers in one of the world's fastest-growing discovery environments, with additional markets coming soon.
From Discovery to Decision
Advertising in ChatGPT flows with the natural language of the platform, delivering contextually relevant ads that enhance the user experience throughout every step of the buying process. This is what a full-funnel platform looks like. Whether consumers are exploring ideas, evaluating options, or deciding where to buy, ChatGPT has become a destination for decision-making. With Kargo, advertisers can be present throughout the moments that matter most.
The Kargo Tech Advantage
As with social platforms, success with ads on ChatGPT depends on developing, testing, and optimizing a diverse set of creative variations. Kargo’s proprietary AdKit technology makes this easier than ever, developing 100s of dynamic ads in minutes versus hours and shortening the time between testing and optimizing to drive the best performance.
Kargo Brings You Into The Experience
As an early advertiser on the platform, you have the opportunity to establish a presence before competitors in your category. We handle everything end-to-end so all you send is creative and a landing page.
- Show up in AI native experiences- ChatGPT bridges discovery and decision-making, enabling consumers to explore ideas, evaluate options, and take action—all within the same conversation. With Kargo, people discover your brand when they are most open to it.
- Capture real-time intent, not passive impressions - The rich, interactive experience of ChatGPT gives brands a high-intent moment that they can’t afford to miss. Kargo puts you in the right moment to capture customer interest.
- Activate instantly with Kargo’s integrated platform - From creative to campaign setup to creative versioning, optimization and measurement, Kargo’s proprietary AdKit technology allows you to “create once, run everywhere” so your ad campaigns in ChatGPT are part of your wider advertising strategy. Add ChatGPT Ads to your marketing plan seamlessly with Kargo.
- Gain an early advantage in a rapidly emerging channel - Despite advertising being new to ChatGPT, the platform has more than 900 million weekly active users, creating a significant opportunity for brands to grow and engage consumers at scale. Kargo puts you in the action now, while ChatGPT is open to innovation and collaboration.
ChatGPT connects brands with consumers in the moments that matter most, and Kargo provides the technology, creative expertise, and hands-on support to help advertisers show up effectively in those moments. As a technology partner for ads in ChatGPT, we make it easy to activate, optimize, and scale campaigns on this emerging channel.
