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15 Jan

Ad Tech Performance Publishers KargoKnowledge

Publishers Are Taking a Bite of the $161 Billion Local Ad Market

As Featured On AW360

Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and bias..

Michael Shaughnessy
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10 Dec

Insider Programmatic Ad Tech Digital Advertising Performance

NEW REPORT: Social Embed Q3 2020 Data & Insights

Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our Social..

Kargo Insider
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09 Dec

Insider Programmatic Ad Tech Digital Advertising Performance Publishers

an interview with CafeMedia

Michael Shaughnessy
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09 Dec

Programmatic Ad Tech Mobile Digital Advertising Performance Creative KargoKnowledge

The Story Behind: Digital Circular

James Falzone
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19 Nov

Insider Digital Advertising Performance Publishers KargoKnowledge

Cyber - It’s Not Just For Monday Anymore

As Featured On AdClubNY

This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to their cash..

Rosie D'Amato & Katherine Richter
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13 Oct

Insider Ad Tech Performance Publishers

To thrive without cookies, brands must adopt more nuanced blocking techniques

As featured on ClickZ

Michael Shaughnessy
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31 Aug

Insider Ad Tech Digital Advertising Performance

Beet.TV: Contextual Targeting Will Rise As Cookies Fade

As featured on Beet.TV

Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to develop..

Beet.TV
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17 Jun

Programmatic Ad Tech Digital Advertising Performance KargoKnowledge

Understanding the Demand Side Platform

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The Demand..

Demand Partnerships
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07 Aug

Mobile Performance cookies Knowledge

Scaling in a Cookie-less World

The Challenge

Apple’s ITP restrictions¹, changes to Google Chrome², in addition to Firefox’s Enhanced Tracking Protection³ (though limited in impact due to usage on mobile) while intentioned to..

Ashesh Mazumdar
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15 Jul

Ad Tech Brand Safe Mobile Digital Advertising Performance fraud keepitclean

Kargo’s Marketplace 10x Cleaner than Industry Average

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

Becca Poeta

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