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FIVE MOBILE DESIGN BEST PRACTICES
By Melyssa Cramer on October 11, 2018

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the...

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HOW PUBLISHERS CAN WIN BACK ROI
By Paola Conery on April 4, 2018

  It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad...

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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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CAN MOBILE AND TV TEAM UP?
By AJ Mathew on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating,...

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HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
By Kargo on November 10, 2017

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

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MOBILE MATCH: FINDING THE PERFECT USER
By Elisa Malojer on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an...

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BRINGING ART TO AD TECH
By Brittany Bobo on August 2, 2017

Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive...

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AD NAUSEUM
By Joshua Blum on July 24, 2017

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to...

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Ed Romaine on June 15, 2017

To put things into perspective, let’s remember that radio was the most important medium in 1951, representing a $210 million dollar business compared to mere 12.3 million for TV.

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