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Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By Chris Keune on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s...

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Small Sites Got NCAA Women’s Basketball News Right
By Billie Hirsh on May 10, 2021

The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...

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How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 -  we’re still working from home, shopping online, streaming shows...

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How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By Chris Keune on February 24, 2021

As Featured On MarTech Series

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Advertising at the speed of 5G
By Jeremy Sadwith on February 23, 2021

Whether it’s the newest TV, computer, tablet, or—the most notorious device of all—the everchanging smartphone, as consumers we rush to purchase the latest and greatest in tech,...

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The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By Mitch Krumm on February 22, 2021

Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...

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The Story Behind: Swipe Up & Tri-Plex
By James Falzone & Natasha Super on February 4, 2021

Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes...

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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By Michael Shaughnessy on January 15, 2021

As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation...

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Discover New Audiences with Kargo’s A2C Solution
By Chris Keune on January 7, 2021

We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new...

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The Story Behind: Digital Circular
By James Falzone on December 9, 2020

 

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