When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title was a household name.
Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.
Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before we attempt to answer that question, let’s start with trying to understand what blockchain really is.
There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by capturing their attention in engaging ways. Yet, amazing content isn’t enough.