The Mobilizer

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

Posted by Lauren O' Keefe Hendricks on Sep 15, 2018 10:02:48 AM

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title was a household name.

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Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance, Scale

HOW TO COMBAT BANNER BLINDNESS

Posted by Kentaro Oi on Jan 17, 2018 4:03:34 PM

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

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Topics: Ad Tech, Digital Advertising, Performance, Scale

BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC

Posted by Tanuj Joshi on Dec 13, 2017 10:17:23 AM

Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before we attempt to answer that question, let’s start with trying to understand what blockchain really is.

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Topics: Programmatic, Ad Tech, Scale

MOBILE MATCH: FINDING THE PERFECT USER

Posted by Elisa Malojer on Aug 31, 2017 3:52:11 PM

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by capturing their attention in engaging ways. Yet, amazing content isn’t enough.

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Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Addressable, Performance, Scale

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

Posted by Ed Romaine on Mar 16, 2017 11:52:42 AM

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

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Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance, Scale

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