The Mobilizer

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design principles to see how we keep our units looking as fresh as the latest Yeezys.

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title was a household name.

We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of creative block.

It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars spent. At the same time, Google (via SEO) and Facebook (via their news feed algorithm) completely control the distribution of content. As these big kahunas flex their muscles, the entire industry has to react and adjust to accommodate them—or risk falling by the wayside. Recently, the punishment of publishers has been especially harsh...

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which will live on is the Coalition for Better Ads (CBA)—an independent committee of international online media organizations, advertising trade associations and advertisers with a shared interest in keeping online advertising unobtrusive, benevolent and safe for the end user.

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before we attempt to answer that question, let’s start with trying to understand what blockchain really is.

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the right audience, and a reasonable price tag, and boom—a guaranteed viewership. No bots, no fraud, no unknowns. But now we live in a world where we’re virtually glued to our mobile devices. Our smartphones are these highly personalized, task oriented devices that are extensions of ourselves. And nearly any traditional media content that’s out there—in TV, print or radio—is available on our phones.

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.