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How Brands are Fighting Ad Fatigue with New Creative Strategies
By Michael Shaughnessy on August 10, 2022

As featured on ANA

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Understanding Attention Metrics in Advertising
By Ashley Hurwitz on July 27, 2022

A gorilla walks into the middle of a basketball court… 

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Content, Commercials And Commerce: The Future Of Ads On Netflix
By Chris Keune on May 23, 2022

As featured on AdExchanger 

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Meet Kargo’s Chief People Officer: Heidi Gray
By Kargo Insider on April 12, 2022

We are excited to welcome Heidi Gray to the team as Chief People Officer. As a visionary leader, Heidi brings a fresh perspective to culture and engagement, talent management, learning and...

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The Story Behind: Kargo’s BIPOC-Owned Businesses Holiday Gift Guide
By Kargo Diversity & Inclusion Team on February 15, 2022

In the spirit of the holiday season, every year Kargo gifts a branded item to our clients and partners. Given how disproportionately BIPOC-owned businesses were impacted by the pandemic,...

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Thinking Beyond the Big Screen: the Modern Super Bowl Ad
By Brittany Perlmutter on February 9, 2022

Whether you love it or hate it, one would be hard pressed to disagree that the Super Bowl is an iconic event; from the star-studded halftime show, to the excitement of gathering with...

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Top Advertising Trends to Expect in 2022
By Ashley Hurwitz on January 6, 2022

As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...

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The Story Behind: Kargo APAC Named Best Media Platform by B&T
By Becca Poeta on December 14, 2021

The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.

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Kargo Kares: Taking On the Fight Against Cancer
By Ashley Hurwitz on December 2, 2021

Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to...

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Understanding Data Bias in an AI-Driven World
By Haley Massa on November 29, 2021

Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...

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