As we head into H2’26, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the...

Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that...

Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,...

Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm

There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes.

In July 2024, I published a Kargo blog post titled “AI Is Hot. Literally.” In it, I analyzed record-breaking temperature trends that were still developing at the time of writing. When the...

Originally featured in Advertising Week

AI Search Reduces Open Web Impressions, But Increases Attentional Value

Social Commerce Has Outgrown the Standard Product Feed Social platforms are no longer upper-funnel channels. Meta, Snapchat, TikTok, Pinterest, and Reddit have become primary points of...

Originally featured in ANA