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Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands
By Bailey Moran on May 9, 2024

It’s no secret: the digital advertising space is fast-paced and constantly evolving. To survive, brands need to be nimble and willing to take bold actions to capture attention. One...

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Safety First: CTV Transparency Is Key to Protecting Brand Reputation
By Bradley Umane on April 29, 2024

In light of declining traditional TV viewership, the significance of CTV has only magnified, with projections indicating that ad spending is set to soar to nearly $41 billion by 2027. This...

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Snapchat x Kargo Raise The Bar to Provide Consumer Engagement and Brand Impact on Shoppable Ads
By Susan Zou on April 3, 2024

We know that humans are social animals and that we react to the world around us. We like seeing what our friends are doing and buying - and we often join them. Our social connections...

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Taking Action for Sustainability in Ad Tech
By Joe Lanzerotti on April 1, 2024

It’s no secret that the world we live in is more digitally focused than ever before. As commerce, social hangouts, and media consumption grow in the online arena, so too does the energy...

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A Brighter Branding Idea: Kargo Lighthouse
By Eugene Glebov on March 4, 2024

In this world of supersized everything, is bigger always better? When it comes to ad size, the answer is a resounding yes. Simply put: larger ad sizes perform better. The average CTR for...

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Mars Agency x Kargo: A Real-Time Data Win
By Kargo on February 27, 2024

Q&A With Peter Gent, Director of Data Partnerships, The mars agency The Mars Agency connects world class brands with shoppers everywhere commerce happens. The agency strives to drive growth...

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CORE Strength: How Kargo Powers Cross Channel Performance
By Jonathan DiMiceli on February 15, 2024

Maintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...

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What TikTok and YouTube can teach CTV advertisers about Gen Z
By Michael Shaughnessy on February 12, 2024

Originally featured on WARC

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Why Free Beats Fee: The Rise of Ad-Supported Streaming on CTV
By Victoria Hall on January 29, 2024

Everyone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST)...

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Ads That Dazzle This Holiday Season Hint at Trends for 2024
By Michael Shaughnessy on December 14, 2023

Originally featured on TotalRetail

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