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Apple's Silent Change To IDFA And What It Means For Advertisers
By Kargo Insider on June 15, 2021

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

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Avoiding A Bad Google Breakup
By Michael Shaughnessy on June 1, 2021

As Featured On AdExchanger

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Small Sites Got NCAA Women’s Basketball News Right
By Billie Hirsh on May 10, 2021

The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...

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Success by Design
By Brittany Spicer on April 26, 2021

Design is everywhere in our lives, both as something seen and something experienced. The seeing is easy—the clothing you wear, the art on your walls, the furniture in your WFH office....

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TCF 2.0 : Why it Matters
By Pub Squad on April 21, 2021

We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today...

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The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By Michael Shaughnessy on April 8, 2021

As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...

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Converging Online and Offline Marketing
By Kargo Insider on April 1, 2021

If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper...

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Story Behind: Branded Takeover Interactive
By Jaret Watkins on March 29, 2021

Think back to any point in time when you were browsing a mobile website to catch up on news or read up on recipes, etc. How many banners did you see? What were they advertising? Can’t...

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How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 -  we’re still working from home, shopping online, streaming shows...

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How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By Chris Keune on February 24, 2021

As Featured On MarTech Series

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