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Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience
By Isabel Sackner-Bernstein on December 3, 2024

Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a...

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Political Advertisers Have an Untapped Opportunity in Context and Creative
By Meredith Lightstone on October 28, 2024

Originally featured on ANA

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The Meta Advantage this Holiday
By David Jacobowitz on September 30, 2024

With Summer in the rear view mirror, preparations for the upcoming holiday season should be in full swing. Here are insights to help you navigate and hopefully reap the rewards of these...

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The Power of Three: AI, Creative and Data Drive Better Business on Meta
By Alana Kopelson on August 1, 2024

Ready or not, Q4 is almost here. Once again, marketers find themselves contemplating the perennial quandary: will this be a time of opportunity embraced or opportunity lost? So much is on...

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AI is Hot. Literally.
By Joe Lanzerotti on July 24, 2024

Hot. Hotter. Hottest. The world's on track for another summer of record-breaking temperatures. Right now, 2024 is on pace to beat 2023 as the hottest year on record and this past June...

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Three Easy Ways to Avoid Fraud on CTV
By David Naffis on July 3, 2024

Originally featured on ANA

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3 ways AI helps advertisers measure campaigns better
By Jessica Pellen on June 25, 2024

Originally featured on American Marketer

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The Olympics Is Personal(ized)
By Brittany Spicer on June 4, 2024

Originally featured on tvtech

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Women’s Sports Can Launch the Next Era in CTV Advertising
By Billie Hirsh on June 3, 2024

Originally featured on ANA

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Automating Creative, Elevating Performance: The Kargo AI Advantage
By Susan Zou on June 3, 2024

No matter your industry, calling, or walk of life, AI has become a critical part of the conversation. However, its implications cannot be underestimated or overlooked. Good, bad or...

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