Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,...

Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm

There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes.

In July 2024, I published a Kargo blog post titled “AI Is Hot. Literally.” In it, I analyzed record-breaking temperature trends that were still developing at the time of writing. When the...

Originally featured in Advertising Week

AI Search Reduces Open Web Impressions, But Increases Attentional Value

Social Commerce Has Outgrown the Standard Product Feed Social platforms are no longer upper-funnel channels. Meta, Snapchat, TikTok, Pinterest, and Reddit have become primary points of...

Originally featured in ANA

Big brand moments are harder to own than ever. Launches, cultural moments, and seasonal pushes are increasingly competing for attention in crowded feeds, where messages blur together and...

Trends from late 2025 are expected to carry into early 2026 as cautious consumers, rising costs, and tighter budgets shape the landscape. With discretionary spending under pressure,...