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Web vs App 2019

Posted by Joshua Blum on Jul 23, 2019 9:33:23 AM

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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Topics: Kargo, Ad Tech, Mobile, Digital Advertising, KargoKnowledge

How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers

Posted by Chris Keune on Jul 17, 2019 2:38:29 PM

As featured on Adweek

Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended to a previous version of yourself. While triggers vary by individual, the power of nostalgia is undeniable, yet it is often overlooked by marketers.

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Topics: Ad Tech, Digital Advertising, Creative, KargoKnowledge

Kargo’s Marketplace 10x Cleaner than Industry Average

Posted by Becca Poeta on Jul 15, 2019 1:49:20 PM

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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Topics: Ad Tech, Brand Safe, Mobile, Digital Advertising, Performance, fraud, keepitclean

FIVE MOBILE DESIGN BEST PRACTICES

Posted by Melyssa Cramer on Oct 11, 2018 11:54:03 AM

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design principles to see how we keep our units looking as fresh as the latest Yeezys.

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Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Creative

4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

Posted by Lauren O' Keefe Hendricks on Sep 15, 2018 10:02:48 AM

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title was a household name.

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Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance, Scale

HOW PUBLISHERS CAN WIN BACK ROI

Posted by Paola Conery on Apr 4, 2018 11:51:41 AM

 

It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars spent. At the same time, Google (via SEO) and Facebook (via their news feed algorithm) completely control the distribution of content. As these big kahunas flex their muscles, the entire industry has to react and adjust to accommodate them—or risk falling by the wayside. Recently, the punishment of publishers has been especially harsh...

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Topics: Ad Serving, Ad Tech, Digital Advertising, Performance, Publishers

THE NEW STANDARD FOR BETTER ADS

Posted by Tal Ackerman on Feb 12, 2018 12:16:42 PM

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which will live on is the Coalition for Better Ads (CBA)—an independent committee of international online media organizations, advertising trade associations and advertisers with a shared interest in keeping online advertising unobtrusive, benevolent and safe for the end user.

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Topics: Ad Tech, Mobile, Digital Advertising, Publishers

WHY YOUR MOBILE ADS HAVE LOW ROAS

Posted by Ed Romaine on Jan 24, 2018 10:40:40 AM

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance

HOW TO COMBAT BANNER BLINDNESS

Posted by Kentaro Oi on Jan 17, 2018 4:03:34 PM

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

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Topics: Ad Tech, Digital Advertising, Performance, Scale

CAN MOBILE AND TV TEAM UP?

Posted by AJ Mathew on Dec 6, 2017 10:29:16 AM

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the right audience, and a reasonable price tag, and boom—a guaranteed viewership. No bots, no fraud, no unknowns. But now we live in a world where we’re virtually glued to our mobile devices. Our smartphones are these highly personalized, task oriented devices that are extensions of ourselves. And nearly any traditional media content that’s out there—in TV, print or radio—is available on our phones.

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Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable

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