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Goodbye, Cookie. Hello, UID 2.0 (and more)
By Majid Baber on September 13, 2021

Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

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Finding the Future of Measurement with Cohorts
By Billie Hirsh on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

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The Story Behind: Q3 Ad Innovation
By Kargo Design Team on August 11, 2021

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

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France Paves The Way For More Action Against Google’s Unfair Practices
By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

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How To Make Mobile Creative Work In Six Seconds Or Less
By Billie Hirsh on July 19, 2021

As Featured On The Drum

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Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By Chris Keune on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s...

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Apple's Silent Change To IDFA And What It Means For Advertisers
By Kargo Insider on June 15, 2021

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

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Small Sites Got NCAA Women’s Basketball News Right
By Billie Hirsh on May 10, 2021

The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...

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TCF 2.0 : Why it Matters
By Pub Squad on April 21, 2021

We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today...

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The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By Michael Shaughnessy on April 8, 2021

As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...

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