From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go..
At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know that..
As featured on Adweek
Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended..
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design principles..
We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of..
An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so..
In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And users want a..