At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know that starting there, with the consumer at the forefront, will drive performance outcomes on the backend.
As featured on Adweek
Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended to a previous version of yourself. While triggers vary by individual, the power of nostalgia is undeniable, yet it is often overlooked by marketers.
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design principles to see how we keep our units looking as fresh as the latest Yeezys.
We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of creative block.
Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to just fine art. When designing with intent, you can leave an artful impression on someone in the digital age, no matter the medium or creative hurdles. I know this, because as a mobile ad designer, I encounter these hurdles on a day-to-day basis.
An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so people fight back with ad blockers and other ad-averse settings. Which poses the question: is it possible for marketers to create mobile ads that compel rather than repel?
In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And users want a good experience. How do we find a balance?