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BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC

Posted by Tanuj Joshi on Dec 13, 2017 10:17:23 AM

Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before we attempt to answer that question, let’s start with trying to understand what blockchain really is.

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Topics: Programmatic, Ad Tech, Scale

A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC

Posted by Jeremy Sadwith on May 30, 2017 5:12:46 PM

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

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Topics: Programmatic, Brand Safe, Mobile

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