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Finding the Future of Measurement with Cohorts
By Billie Hirsh on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

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The Story Behind: Q3 Ad Innovation
By Kargo Design Team on August 11, 2021

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

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France Paves The Way For More Action Against Google’s Unfair Practices
By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

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Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By Chris Keune on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s...

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Avoiding A Bad Google Breakup
By Michael Shaughnessy on June 1, 2021

As Featured On AdExchanger

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TCF 2.0 : Why it Matters
By Pub Squad on April 21, 2021

We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today...

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How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 -  we’re still working from home, shopping online, streaming shows...

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The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By Mitch Krumm on February 22, 2021

Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...

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The Story Behind: Swipe Up & Tri-Plex
By James Falzone & Natasha Super on February 4, 2021

Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes...

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Discover New Audiences with Kargo’s A2C Solution
By Chris Keune on January 7, 2021

We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new...

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