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HOW PUBLISHERS CAN WIN BACK ROI

Posted by Paola Conery on Apr 4, 2018 11:51:41 AM

 

It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars spent. At the same time, Google (via SEO) and Facebook (via their news feed algorithm) completely control the distribution of content. As these big kahunas flex their muscles, the entire industry has to react and adjust to accommodate them—or risk falling by the wayside. Recently, the punishment of publishers has been especially harsh...

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Topics: Ad Serving, Ad Tech, Digital Advertising, Performance, Publishers

THE NEW STANDARD FOR BETTER ADS

Posted by Tal Ackerman on Feb 12, 2018 12:16:42 PM

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which will live on is the Coalition for Better Ads (CBA)—an independent committee of international online media organizations, advertising trade associations and advertisers with a shared interest in keeping online advertising unobtrusive, benevolent and safe for the end user.

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Topics: Ad Tech, Mobile, Digital Advertising, Publishers

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT

Posted by Kargo on Nov 10, 2017 12:14:01 PM

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

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Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Performance, Publishers

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