From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go..
Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while intentioned to..
At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know that..
Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers
As featured on Adweek
Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended..
As featured on The Drum
Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy.