Stay up to date

The Story Behind: Social Canvas
By Abe Storey on August 26, 2020

When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell...

Continue Reading

The Story Behind: The Wrapper
By Ben Raifman on April 15, 2020

Continue Reading

The Story Behind: Hershey's Kit Kat Halloween Campaign
By Jennifer Churchill on April 1, 2020

 

Continue Reading

The Story Behind: 3D Shift & 3D Wrap
By Brittany Bobo on February 5, 2020

No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The...

Continue Reading

The Story Behind: AT&T’s ‘It Can Wait’ Campaign
By Jennifer Churchill on November 5, 2019

 

Continue Reading

NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019

 

Continue Reading

Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
By Harry Kargman on October 8, 2019

As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written...

Continue Reading

The Story Behind: The Branded Takeover
By Scott Johnson on August 27, 2019

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they...

Continue Reading

Scaling in a Cookie-less World
By Ashesh Mazumdar on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

Continue Reading

the story behind: The HighRise
By Scott Johnson on July 24, 2019

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We...

Continue Reading

Stay in the know on the latest and greatest news, insights and announcements.