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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the...

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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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CAN MOBILE AND TV TEAM UP?
By AJ Mathew on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating,...

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MOBILE MATCH: FINDING THE PERFECT USER
By Elisa Malojer on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an...

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WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

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