The Mobilizer

Scroll

4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

Posted by Lauren O' Keefe Hendricks on Sep 15, 2018 10:02:48 AM

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title was a household name.

Read More

Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance, Scale

WHY YOUR MOBILE ADS HAVE LOW ROAS

Posted by Ed Romaine on Jan 24, 2018 10:40:40 AM

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

Read More

Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance

CAN MOBILE AND TV TEAM UP?

Posted by AJ Mathew on Dec 6, 2017 10:29:16 AM

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the right audience, and a reasonable price tag, and boom—a guaranteed viewership. No bots, no fraud, no unknowns. But now we live in a world where we’re virtually glued to our mobile devices. Our smartphones are these highly personalized, task oriented devices that are extensions of ourselves. And nearly any traditional media content that’s out there—in TV, print or radio—is available on our phones.

Read More

Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable

MOBILE MATCH: FINDING THE PERFECT USER

Posted by Elisa Malojer on Aug 31, 2017 3:52:11 PM

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by capturing their attention in engaging ways. Yet, amazing content isn’t enough.

Read More

Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Addressable, Performance, Scale

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

Posted by Ed Romaine on Mar 16, 2017 11:52:42 AM

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

Read More

Topics: Ad Serving, Ad Tech, Mobile, Digital Advertising, Addressable, Performance, Scale

Advertising For The Mobile Age

Check back for Kargo’s take on the latest industry news.

Stay in the know on everything Kargo as well as 

  • Best Practices
  • Industry Trends
  • Hot Topics

Subscribe Here!

Recent Posts