--- title: Kargo Blog | Addressable description: Addressable | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Addressable - Select a Topic [![](https://blog.kargo.com/hubfs/1_PlD7BMrkmsAXgM0-Pp0DFA.jpeg)](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) ##### [4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018 When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title... [Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) [![](https://blog.kargo.com/hubfs/1_1fdbwUwCziEcixNZ56M-Uw.png)](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) ##### [WHY YOUR MOBILE ADS HAVE LOW ROAS](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on January 24, 2018 Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 [Continue Reading](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) [![](https://blog.kargo.com/hubfs/mobile%20tv.jpeg)](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up) ##### [CAN MOBILE AND TV TEAM UP?](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up) By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on December 6, 2017 There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the... [Continue Reading](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up) [![](https://blog.kargo.com/hubfs/Mobile-Match.jpg)](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) ##### [MOBILE MATCH: FINDING THE PERFECT USER](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) By [Elisa Malojer](https://blog.kargo.com/author/elisa-malojer) on August 31, 2017 There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience... [Continue Reading](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) ##### [WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22) By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017 How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments. [Continue Reading](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22) - [PREVIOUS](https://blog.kargo.com/tag/addressable/page/0) - [NEXT](https://blog.kargo.com/tag/addressable/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -