--- title: Kargo Blog | Ad Tech description: Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Ad Tech - Select a Topic [![](https://blog.kargo.com/hubfs/Story%20Behind%20BT_LI%20V2.png)](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) ##### [The Story Behind: Kargo APAC Named Best Media Platform by B&T](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on December 14, 2021 The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media. [Continue Reading](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) [![](https://blog.kargo.com/hubfs/22545-Q421_Social%20and%20blog%20assets%20for%20Chris%20K%20feature_LinkedIn%20(2).jpg)](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) ##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) By [Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021 Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven... [Continue Reading](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) [![](https://blog.kargo.com/hubfs/linkedin%20(4).jpg)](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) ##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) By [Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021 As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris... [Continue Reading](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) [![](https://blog.kargo.com/hubfs/linkedin%20R4.png)](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) ##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021 As Featured On WOMENinRETAIL [Continue Reading](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) [![](https://blog.kargo.com/hubfs/169cookie-1-1170x600.jpeg)](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) ##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021 As Featured On Advertising Week In Partnership With Upwave [Continue Reading](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) [![](https://blog.kargo.com/hubfs/169france-1170x600.jpeg)](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) ##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021 As Featured On Advertising Week [Continue Reading](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) [![](https://blog.kargo.com/hubfs/Kargo-1.jpeg)](https://blog.kargo.com/brands-its-time-to-embrace-the-creative-renaissance) ##### [Brands, It’s Time To Embrace The Creative Renaissance](https://blog.kargo.com/brands-its-time-to-embrace-the-creative-renaissance) By [Rob Leach](https://blog.kargo.com/author/rob-leach) on July 22, 2021 As Featured On M+AD! [Continue Reading](https://blog.kargo.com/brands-its-time-to-embrace-the-creative-renaissance) [![](https://blog.kargo.com/hubfs/2302_Q21_M_Apple%20Privacy%20Social%20Assets_Blog_Featured%20image.jpg)](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) ##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021 As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary... [Continue Reading](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) [![](https://blog.kargo.com/hubfs/2226-Q21-M-IDFA%20Blog%20Image%20-%20LinkedIn.jpg)](https://blog.kargo.com/idfa-blog) ##### [Apple's Silent Change To IDFA And What It Means For Advertisers](https://blog.kargo.com/idfa-blog) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 15, 2021 For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not... [Continue Reading](https://blog.kargo.com/idfa-blog) [![](https://blog.kargo.com/hubfs/2258_Q21_M_Linkedin%20Article%20Paid%20Campaign%20Image_AG.jpg)](https://blog.kargo.com/avoiding-a-bad-google-breakup) ##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021 As Featured OnAdExchanger [Continue Reading](https://blog.kargo.com/avoiding-a-bad-google-breakup) - [PREVIOUS](https://blog.kargo.com/tag/ad-tech/page/0) - [NEXT](https://blog.kargo.com/tag/ad-tech/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -