The Mobilizer

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. 

Today's column is written by Harry..

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Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended..

As featured on MarTech Series

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the..

As featured on MarTech Advisor

As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating. According..

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Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most..

As featured on The Drum

Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy.

Missing..

As featured on Adweek

For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where they are..