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Posts by Topic

Ad Tech (32)
Digital Advertising (19)
Mobile (18)
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Ad Serving (12)
Creative (12)
Performance (10)
Addressable (5)
Brand Safe (5)
Scale (5)
mobileads (4)
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15 Jul

Ad Tech Brand Safe Mobile Digital Advertising Performance fraud keepitclean

Kargo’s Marketplace 10x Cleaner than Industry Average

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

Becca Poeta
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10 Nov

Ad Serving Ad Tech Brand Safe Digital Advertising Performance Publishers

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

Kargo
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31 Aug

Ad Serving Ad Tech Brand Safe Digital Advertising Addressable Performance Scale

MOBILE MATCH: FINDING THE PERFECT USER

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by..

Elisa Malojer
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24 Jul

Ad Serving Ad Tech Brand Safe Digital Advertising Creative

AD NAUSEUM

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so..

Joshua Blum
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30 May

Programmatic Brand Safe Mobile

A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

Jeremy Sadwith

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