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Kargo’s Marketplace 10x Cleaner than Industry Average

Posted by Becca Poeta on Jul 15, 2019 1:49:20 PM

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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Topics: Ad Tech, Brand Safe, Mobile, Digital Advertising, Performance, fraud, keepitclean

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT

Posted by Kargo on Nov 10, 2017 12:14:01 PM

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

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Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Performance, Publishers

MOBILE MATCH: FINDING THE PERFECT USER

Posted by Elisa Malojer on Aug 31, 2017 3:52:11 PM

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by capturing their attention in engaging ways. Yet, amazing content isn’t enough.

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Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Addressable, Performance, Scale

AD NAUSEUM

Posted by Joshua Blum on Jul 24, 2017 11:29:06 AM

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so people fight back with ad blockers and other ad-averse settings. Which poses the question: is it possible for marketers to create mobile ads that compel rather than repel?

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Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Creative

A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC

Posted by Jeremy Sadwith on May 30, 2017 5:12:46 PM

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

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Topics: Programmatic, Brand Safe, Mobile

Advertising For The Mobile Age

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