Rhea Rizk
Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level metadata, Cohort Intelligence reads between the lines, capturing nuance, intent, and true audience opportunity. That means no more wasted impressions on irrelevant content, and no more broad buckets that miss the mark.
The Impact: Performance That Proves Itself
Cohort Intelligence isn’t just smarter—it’s proven. In early campaigns, advertisers saw a 30% uplift in CTR compared to standard contextual approaches. Imagine a retail brand targeting holiday gift shoppers or an auto advertiser distinguishing between car enthusiasts and true buyers. With Cohort Intelligence, campaigns connect with the right audience, in the right context, at scale.
The Timing Couldn’t be More Critical
Cookies and identifiers are fading. Privacy regulations are tightening. At the same time, AI has matured enough to deliver contextual targeting that’s both precise and scalable. Cohort Intelligence sits at this intersection, offering advertisers a future-proof way to reach audiences without relying on outdated identifiers.
How It Works
Kargo puts semantic AI directly in the buyer’s hands. Brands describe their audience in natural language, and Cohort Intelligence instantly generates precise, scalable cohorts aligned with the content those audiences are most likely to consume—in real time.
- Use natural language to describe your target audience
- Get cohorts that go beyond traditional segments
- Match audiences to the content they actually consume
When it comes to context, nuance matters. A lot of car articles are written for enthusiasts, not buyers. Travel content can be geared toward budget adventurers, luxury vacationers, or family planners. Cohort Intelligence can tell the difference—and deliver the right placement every time.
Real-World Nuance in Action
Take the word “tailgating.” With the right context, Cohort Intelligence can tell the difference between sports fans prepping for a football game and drivers reading about unsafe road behaviors. Understanding the full meaning within content reduces waste and dramatically increases relevance.
Always Learning, Always Adapting
The cohorts update as content changes. Want to reach audiences researching the hottest holiday gifts or fans following every NFL stat? Cohort Intelligence evolves with the conversation—putting your brand exactly where the action is.
Bigger Picture
Cohort Intelligence isn’t just a product—it’s a step toward Kargo’s broader agentic platform vision. Smarter, AI-powered targeting today lays the foundation for the tools and automation we’ll bring tomorrow.
Ready to ditch broad buckets for true context? Try Cohort Intelligence today and see what smarter targeting can do for your campaigns.
