Rhea Rizk
Meet the next generation of creative experiences. Kargo Lens is an AR-powered ad format that lets shoppers see products in their world—right within the creative, no app necessary. Instead of imagining how something might look, they can place it, rotate it, or try it on instantly. The result is a shopping moment that feels less like an ad and more like a personal demo. And that adds up to results: AR ads generate 94% higher conversion rates than static formats.
The Impact: From Imagination to Certainty
Kargo Lens removes the guesswork that often slows down holiday shopping. When shoppers can visualize a wreath on their front door, a lipstick shade on their face, or a new espresso machine on their countertop, the path from interest to conversion becomes dramatically clearer. Seeing a product in context creates confidence—something traditional ads simply can’t replicate.
Why Now
Holiday shopping has become a high-pressure season filled with choice overload, tight timelines, and rising expectations. Consumers want fast clarity. Brands want standout creative that earns attention in a crowded environment. And mobile is where these decisions increasingly happen. Kargo Lens meets this moment by turning standard placements into product experiences that cut through noise and help shoppers make smarter decisions, faster.
How It Works
Kargo Lens transforms a typical open web creative into a seamless AR moment. With a single tap, shoppers enter an experience where products render in 3D at true scale, complete with accurate textures and lighting. There’s no redirect or interruption—the AR moment happens right inside the ad. No app. No friction. Just instant engagement.
Real-World Nuance in Action
Holiday discovery becomes far more intuitive when the shopper can interact with products as they browse. Someone reading a gift guide can instantly “try” a product without clicking away. A reader looking for décor ideas can drop items directly into their living room to see how they fit. Parents comparing toys can visualize size and scale in the exact space the gift will live. Lens bridges the gap between browsing and believing.
Bigger Picture
AR shines most when it’s woven into everyday browsing, enhancing moments when shoppers are already exploring and evaluating. Kargo Lens taps into that strength by bringing rich, in-ad product visualization to premium mobile placements, right at the point of inspiration.
This holiday season, don’t just show your products—let people experience them. Kargo Lens turns every ad into a moment of real connection, helping shoppers feel confident the instant they see something they love.
