Maximize Your Media Spend to SLEIGH THE HOLIDAYS

November 15, 2023

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Bailey Moran

Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers, it's crunch time as they fine-tune their media mix to meet year-end goals. The stakes are high; November and December can be make-or-break for brands. So how do you captivate and activate consumers in an oversaturated market? How can you survive and thrive during this critical season?

Enter Kargo Commerce—the “techsperts” in creative innovation that sparks consumer motivation and drives revenue generation for our partners. Leveraging our deep retail expertise, we’re gifting you with some proven data-driven strategies to ensure this holiday season is one worth celebrating.

  1. Automate Advanced Strategies

Say goodbye to manual, time-consuming tasks—and hello to greater efficiency. Kargo Commerce's automation tools are designed to work smarter so you don’t have to work harder.

  • Smarter Scheduling: Focus on the big picture by automating campaigns with scheduled designs that sidestep the learning phase and effortlessly incorporate promotional countdowns.
  • KPI-Focused Ads: Automatically generate ads that zero in on KPIs such as margin, quantity, or average price. Leverage your business intelligence to consistently deliver results.
  • AI-Generated Copy: Speed up ad creation with AI-generated copy that learns from historical performance. Say goodbye to writer's block and hello to impactful messaging.
  1. Make Your Creative Work Harder

Creative lies at the heart of advertising, and during the crazy holiday season, creative becomes even more critical to the overall success of a campaign. Kargo Commerce equips you with the tools to make your creative assets truly shine.

  • Dynamic Videos: Scale your creative efforts by crafting dynamic videos at the product or multi-product level. Capture your audience's attention with minimal production lift. 
  • Holiday Flair: Add a touch of holiday magic to your ads with holiday-specific overlays and eye-catching images. Keep your creative fresh and festive.
  • Proven Templates: Use creative templates with holiday-specific designs built by experts that have a track record of success. Make your creative work for you.
  1. Work with People Who "Get It"

Being successful in the advertising industry requires more than simply showing up. Success involves a deep understanding of what works and what doesn't in your specific industry. At Kargo, we pride ourselves on our expertise across a spectrum of critical areas:

  • Feed Management Support: We understand the importance of a well-organized and optimized product feed. Our experts can help you manage, optimize, and integrate your feed seamlessly into your advertising campaigns. This ensures that your product data is accurate, up-to-date, and in sync with your advertising strategies, maximizing your campaign performance.
  • Creative Services: Creative is the beating heart of advertising, and we have a team of talented, award-winning creatives who know how to make your brand stand out during the holidays. Whether it's designing eye-catching visuals or developing product-level videos, our Design teams are here to make your holiday campaigns make an impact.
  • Managed Campaign Services: We don't just provide tools; we offer a comprehensive suite of managed campaign services. Our dedicated campaign managers work closely with you to develop, execute, and optimize your holiday advertising campaigns. From strategy development to real-time campaign adjustments, our managed campaign services ensure that your campaigns are not only effective but also stress-free.

At the advent of the holiday season, enlist Kargo’s expertise to help your brand shine. Together, we’ll make it truly merry & bright for you and your customers. Ho Ho let's go - get started today!

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