In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also resonate deeply with their audiences. Enter Kargo’s CTV offering "Moments" – a contextual targeting solution that delivers ads based on specific scenes, emotions, dialogue, or on-screen elements.
Moments delivers precision and relevance for advertisers with scene-level targeting, analyzing streaming video to determine the most effective ad to serve based on what’s happening in the content. Advertisers can target video ads based on scenes, emotions, dialogue, products, actors or additional elements of a program for enhanced impact.
CPG brand Merci Chocolate activated Kargo’s Moments targeting to run their ads strategically timed with moments of “giving” within a show, achieving a 2x lift in consideration, 2x lift in awareness and 4x lift in message association. A big box retail brand activated Moments contextual scene level targeting across top FAST providers, achieving 4x lift in brand familiarity and 2x lift in brand preference.
A study conducted by global media measurement company Integral Ad Science (IAS) also determined that ads placed using Kargo’s Moments targeting resulted in an 18% lift in memorability compared to non-contextually relevant ads.
But Moments targeting is just one reason why Kargo is the MVP of CTV. Here are more:
+ Massive scale & incremental reach
+ One marketplace & streamlined workflow
+ Unique & innovative ad formats & stronger engagement
+ Kargo-only targeting capabilities
+ Buying AND reporting transparency
The future of advertising lies in the delicate balance of capturing attention while providing genuine value and relevance. 'Moments' perfectly achieves this balance, offering a fresh, engaging, and contextually harmonious way to deliver advertising messages. As brands look to make deeper connections with their audiences, leveraging Moments targeting to maintain relevancy is the way forward.
Make this your moment, reach out to learn more!
