Francesca Bacardi
Kargo will return to HLTH 2025 in Las Vegas to host its second annual Healthcare Marketing Series, a premier event spotlighting the future of digital advertising in the healthcare space.
Building on Last Year’s Momentum
After a highly successful debut in 2024, Kargo’s return signals not just a continuation but an evolution of the conversation around healthcare marketing. Last year’s sessions explored everything from return on investment to strategic branding—but this year, we’re diving even deeper.
The 2025 Healthcare Marketing Series will shine a light on next-generation, full-funnel strategies, showcasing how marketers can break through the noise, connect with patients more meaningfully, and drive real outcomes in an increasingly fragmented media landscape.
Industry Leaders Take the Stage
Hosted at The Venetian Expo Center on Wednesday, Oct. 22, this year’s event will convene decision-makers and thought leaders from across the healthcare marketing ecosystem. Executives from pharmaceutical companies, healthcare brands, agencies, and innovation partners will join Kargo to discuss the most pressing challenges and promising opportunities facing the industry today.
Expect bold ideas, new research, and real talk about what’s working in healthcare advertising and where the space needs to go next.
Key Topics on the Agenda
- From Screen to Outcome: Next-Generation Full-Funnel Healthcare Marketing
As healthcare brands push to prove value, measuring the full funnel—from awareness to conversion and patient engagement—is more urgent than ever.
- From the Exam Room to the Feed: Humanizing Healthcare Ad Experiences
Most pharma ads still feel clinical and disconnected. Consumers expect empathy and relevance.
- Data-Driven Insights: Deep dive into Kargo and IPG’s CTV Media Trials results
Go under the hood of groundbreaking CTV research that measures how full-funnel healthcare campaigns can drive both upper- and lower-funnel KPIs—from brand lift to prescription fill rates.
As healthcare marketing continues to evolve, the need for more sophisticated, targeted, and emotionally intelligent advertising has never been greater. This year’s Healthcare Marketing Series at HLTH 2025 is a must-attend event for anyone looking to stay at the forefront of digital transformation in the industry.
Join us as we lead the conversation and shape the future of healthcare marketing.
